Chief Marketing Officer, CMO

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide senior marketing leadership to PFM, transforming the function from a variety of channels into a cohesive, company-wide engine.

• Take charge of PFM's market voice and develop the senior marketing leadership tier.

• Implement the necessary attribution and measurement practices for the function's scalability.

• Oversee brand positioning, voice, and visual identity.

• Lead public relations, thought leadership, events (including Prop Firm Expo), and community engagement.

• Manage reputation across all customer touchpoints.

• Establish PFM's senior network within the prop trading sector.

• Drive growth across every marketing channel.

• Set and uphold customer acquisition cost (CAC) and payback targets.

• Ensure accountability for channel return on investment (ROI).

• Conduct experimentation and manage budget reallocation cycles.

• Develop the four core marketing pillars.

• Recruit a Go-To-Market (GTM) Lead, PR Lead, and Growth Lead.

• Mentor and develop current team members.

• Establish the operating rhythm for the marketing function.

• Take ownership of marketing performance, attribution, and budget management.

• Collaborate with Insights on measurement initiatives.

• Reallocate budget monthly.

• Report marketing-generated revenue to the Senior Leadership Team (SLT).

⛳️ Requirements

• Over 10 years of progressive marketing leadership experience (CMO, VP Marketing, or Head of Marketing in a fast-growing organization).

• Proficiency across multiple channels including brand, performance, and lifecycle, rather than specializing in a single channel.

• Strong commercial acumen and analytical skills, comfortable managing CAC, payback, and channel ROI targets.

• Experience in team building, with a background in recruiting, structuring, and developing a comprehensive marketing function.

• Familiarity with audience networks across social and creator platforms, as PFM's reach is primarily built on these mediums rather than traditional broadcasting.

• Comfortable utilizing modern marketing technologies, attribution tools, and AI/automation.

• Primarily B2C marketing experience, with additional skills in B2B partnership marketing.

• Proven track record of scaling marketing efforts in a scale-up setting.

• Exceptional asynchronous written communication skills - we operate in a remote-first environment.

🏝️ Benefits

• Hiring stages include:

• Application screening.

• Video introduction and role fit questionnaire.

• Discovery HR interview.

• Real-world task (paid).

• Functional interview with the Head of Growth.

• Professional interview with the CEO.

• Peer and values discussion.

• Leadership interview.

• Informal conversation to align on expectations.

• Reference check prior to the formal offer.

• Equal opportunity employer.