Chief Marketing Officer

This is a fully remote position, open to applicants in South Africa, +4 more states.

📋 Description

• Take charge of the paid acquisition strategy across Google and Meta: developing and refining the funnels that lead law firms into our sales pipeline.

• Oversee the growth marketing team on a daily basis, encompassing paid media, SEO, and performance marketing efforts.

• Direct the creative team, including design, video, and content production, ensuring high-quality output and adherence to standards.

• Establish and define the brand's creative vision and hold your team accountable for its execution.

• Formulate strategies across both marketing functions and be directly accountable for pipeline and revenue results.

• Manage the budget across various channels, making allocation decisions and eliminating underperforming initiatives.

⛳️ Requirements

• Demonstrated experience in building and scaling paid acquisition strategies in B2B or professional services sectors.

• A proven history of leading genuine marketing teams, rather than merely managing agencies or freelancers.

• Capability to operate across both performance and creative realms: comfortable analyzing dashboards while also providing feedback on video edits within the same day.

• Strong creative instincts: while you may not execute the work personally, you know what quality looks like and can clearly communicate your insights.

• Experience with extended sales cycles and niche target audiences; you prioritize lead quality over sheer volume.

• A proactive individual who moves quickly, makes independent decisions, and acts without needing consensus.

🏝️ Benefits

• Fully remote position with a flexible work schedule.

• Competitive base salary.

• Annual performance bonus.

• Anniversary loyalty bonuses.

• Company-sponsored health insurance.

• Generous paid time off that increases with tenure (up to 30 days per year).

• Birthday PTO day.

• 7 U.S. paid holidays.

• 5 paid sick days per year.

• Bereavement leave.

• Additional unpaid personal leave available.

• Home office stipend for equipment and workspace improvements.

• Computer replacement stipend.

• Monthly internet allowance (increases with tenure).

• Professional development and training programs.

• Educational support for high achievers.

• A collaborative and supportive team culture where members are genuinely invested in one another's success.

• A fast-paced environment where your contributions are visible and make a tangible impact.

• Clear opportunities for growth: we promote from within and reward high performers.