Chief Marketing Officer

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Develop and execute a thorough marketing strategy that aligns with ACE’s fintech transformation and global growth roadmap.

• Partner with C-suite executives on corporate transformation initiatives, go-to-market strategies, and customer-focused innovations.

• Represent the Marketing department in discussions with executives and board members, offering insights into market trends, customer behaviors, and brand performance.

• Lead digital customer acquisition efforts across various channels (Google, Meta, TikTok, programmatic, etc.), focusing on optimizing ROAS and CAC.

• Design and track quarterly marketing OKRs and KPIs, including targets for customer acquisition, market penetration rates, and retention metrics.

• Drive user acquisition in primary launch markets such as the USA, New Zealand, and the Middle East while enhancing performance in existing regions.

• Inspire and lead a multifaceted marketing team, including specialists in digital, content, brand, CRM, product marketing, and analytics.

• Build team capacity and cultivate a high-performance culture characterized by clear accountability, innovation, and ongoing learning.

• Mentor and coach senior marketing talent in Pakistan and throughout ACE’s global marketing divisions.

• Define and refine ACE’s global brand identity and value proposition, ensuring alignment with regional nuances and compliance requirements.

• Oversee the content strategy, social media engagement, and community-building initiatives across various platforms and regions.

• Advocate for a data-driven approach to lifecycle marketing, CRM, and personalization to improve customer LTV and loyalty.

• Collaborate closely with Product, Data, and Technology teams to ensure alignment of the marketing funnel with product features, UI/UX enhancements, and customer journey insights.

• Identify customer needs in new markets and adapt marketing messaging to local contexts while maintaining global brand consistency.

⛳️ Requirements

• A minimum of 10 years in marketing experience.

• At least 5 years in a senior leadership position within fintech, digital payments, or high-growth technology environments.

• Demonstrated experience in performance marketing, brand leadership, and customer acquisition and retention at scale.

• Strong understanding of diaspora and ethnic community marketing in regions such as the UK, Europe, GCC, and North America.

• Experience managing remote teams and conducting international campaigns.

• Highly analytical, with proficiency in using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).

• Exceptional communication, stakeholder management, and cross-functional collaboration abilities.

• Willingness and capacity to travel frequently to Islamabad and Rawalpindi, Pakistan.

🏝️ Benefits

• Five (5) working days - Saturday & Sunday OFF.

• Free food facility (Liaison Office - Kharian, Pakistan only).

• Free official transportation (Liaison Office - Kharian, Pakistan only).

• Free hostel/executive accommodation (Liaison Office - Kharian, Pakistan only).

• Provident fund (ACE all Pakistan Offices only).

• Interest-free loans (ACE all Pakistan Offices only).

• Advance salary facilitation (ACE all Pakistan Offices only).

• Overtime (All ACE Offices across the globe, as per policy).

• Medical and life coverage (ACE all Pakistan Offices only).

• Health insurance (Overseas Offices).

• Pension contributions (UK, Ireland, and Australia).

• EOBI & PESSI (ACE all Pakistan Offices).

• Night shift allowance (ACE all Pakistan Offices).

• Annual leaves (All ACE Offices across the globe, as per policy).

• Sick and casual leaves (ACE all Pakistan Offices).

• Wedding leaves (ACE all Pakistan Offices).

• Umrah and Hajj leaves (ACE all Pakistan Offices).

• Bereavement leaves (All ACE Offices across the globe, as per policy).