Chief Executive Officer – Connected Fitness Technology

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Evaluate the business landscape, technological advancements, and market conditions to identify optimal growth strategies.

• Create a comprehensive commercial roadmap, encompassing the business model, target markets, customer segments, pricing strategy, go-to-market approach, budget considerations, revenue objectives, and P&L structure.

• Recruit and manage a high-performing commercial team focused on business development, pre-sales, and key account management.

• Generate a qualified sales pipeline by engaging with senior decision-makers and showcasing customer return on investment (ROI).

• Finalize initial commercial agreements in line with the new strategic direction.

• Collaborate with product and operations teams to ensure successful product launches.

• Assess customer economics, adoption rates, and satisfaction levels.

• Leverage early successes to establish reference sites.

• Expand internationally by targeting key accounts, forming strategic partnerships, and entering new markets with a replicable sales and delivery model.

• Lead and grow a smart studio fitness technology business.

⛳️ Requirements

• Must be based in Europe.

• A background in fitness technology is essential.

• Experience in leading, scaling, or selling technology products, preferably in hardware, software, data, or connected platforms.

• Strong strategic and commercial acumen.

• An entrepreneurial history of transforming innovative ideas into commercial successes.

• Demonstrated success in building and leading effective teams.

• A proven track record in B2B sales, including navigating complex sales cycles and securing significant contracts.

• A robust network of senior decision-makers, preferably in the fitness, wellness, or leisure industries.

• Experience within the fitness, studio, or equipment sector is a notable advantage.

• Native or near-native proficiency in business English.

• Proficiency in additional European languages is a strong asset.

• A strong executive presence.

• Openness to extensive travel for in-person meetings with key stakeholders.

🏝️ Benefits

• Substantial performance-based bonus.

• Possible equity, providing a genuine stake in the success of your contributions.

• Significant influence over the direction and development of the business.

• Support from a proven technology platform behind you.