Channel Sales Director – Edtech, B2B

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee channel sales and marketing operations.

• Establish channel programs, roadmaps, guidelines, and timelines.

• Liaise with both internal and external stakeholders.

• Collect and analyze reports from various teams.

• Formulate strategies to enhance revenue and strengthen client relationships.

• Address and resolve issues and concerns promptly and effectively.

• Achieve growth metrics set by the board and VP of Sales.

• Lead and inspire the channel team to meet objectives while adhering to company policies and regulations.

• Create the annual strategic plan for the Channel Department and recruited channel partners.

• Define short- and long-term channel sales strategies and assess program efficacy.

• Direct channel sales policies, objectives, and initiatives.

• Maintain a robust pipeline of channel partners in expansion territories across LMS, TMS, Fintech, and other verticals.

• Collaborate with other departments to ensure solution-market fit in targeted territories.

• Develop and implement marketing campaigns, track leads, and conduct post-program ROI analysis.

• Formulate co-marketing business plans with existing channel partners to drive year-over-year growth.

• Lead channel budget allocation and evaluate anticipated investment ROI.

• Establish sales processes, CRM procedures, and business rules for distribution and channel partner sales.

• Drive sales initiatives across selected territories through the appropriate channel ecosystem.

• Collaborate with Partners Success to deliver outstanding client ROI using metrics-based results and focus scorecards.

⛳️ Requirements

• 8 to 12 years of relevant experience.

• Proven experience overseeing channel sales and marketing operations.

• Demonstrated experience in establishing channel programs, roadmaps, guidelines, and timelines.

• Experience in developing channel sales strategies and evaluating program effectiveness.

• Proven track record in managing channel partners and building partner pipelines.

• Experience working across Marketing, Global, EdTech, Partners Success, R&D, Sales, and Telecom departments.

• Proven ability to develop and execute marketing campaigns and conduct ROI analysis.

• Experience in creating co-marketing business plans with channel partners.

• Experience in channel budget allocation and assessing investment ROI.

• Proven skills in developing sales and CRM processes and business rules.

• Experience in driving sales through channel ecosystems across MoEs, private schools, universities, government, and corporate sectors.

• Proficient in using metrics-based results and focus scorecards to measure client ROI.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Collaborative and inclusive work environment.

• Competitive salary and performance-based bonuses.