Channel Sales Director – Edtech, B2B

This is a fully remote position, open to applicants in Germany.

📋 Description

• Supervise all channel sales and marketing activities, ensuring operational efficiency and client satisfaction.

• Create channel programs and roadmaps, establish guidelines and timelines, and coordinate with both internal and external stakeholders.

• Collect and evaluate reports from various teams.

• Formulate strategies to boost revenue and enhance client relationships.

• Tackle issues and concerns, resolving them swiftly and effectively.

• Achieve growth metrics set by the board and the VP of Sales.

• Inspire and guide the channel team to accomplish objectives while adhering to company policies and regulations.

• Develop the annual strategic plan for the Channel Department, including recruited channel partners, with well-defined goals and objectives.

• Deliver quarterly progress reports.

• Establish both short- and long-term channel sales strategies and assess the effectiveness of current programs.

• Direct and oversee channel sales policies, objectives, and initiatives.

• Maintain a robust pipeline of channel partners in expansion areas across LMS, TMS, Fintech, and other sectors.

• Collaborate with Marketing, Global, EdTech, Partners Success, R&D, Sales, and Telecom to ensure solution-market fit in targeted regions.

• Plan and execute marketing campaigns, track leads, and perform post-program ROI analysis.

• Create co-marketing business plans with current channel partners to achieve continuous year-over-year growth.

• Manage channel budget allocations and evaluate anticipated investment ROI.

• Develop sales processes, CRM processes, and business rules for distribution and channel partner sales.

• Lead sales initiatives in designated territories through the appropriate channel ecosystem.

• Collaborate with Partners Success to deliver outstanding client ROI results through metrics-based outcomes and focus scorecards.

⛳️ Requirements

• Minimum of 8 to 12 years of experience.

• Proven experience managing channel sales and marketing operations.

• Proficient in establishing channel programs, roadmaps, guidelines, and timelines.

• Capable of liaising with both internal and external stakeholders.

• Skilled in gathering and analyzing reports from various teams.

• Experience in developing strategies for revenue growth and client relationship management.

• Ability to promptly and effectively address and resolve issues.

• Demonstrated experience leading channel teams and implementing company policies and regulations.

• Familiarity with working alongside channel partners within LMS, TMS, Fintech, and other sectors.

• Experience in marketing campaigns, lead progression, and post-program ROI analysis.

• Proven track record in developing co-marketing business plans with channel partners.

• Experience in channel budget allocation and investment ROI assessment.

• Proficient in developing sales and CRM processes and related business rules.

• Experience driving sales through MoEs, private schools, universities, government, and corporate channels.

• Familiarity with utilizing metrics-based results and focus scorecards to achieve client ROI.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Access to cutting-edge tools and resources.