Channel Sales Director – Ed-tech SAAS

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee all channel sales and marketing functions to guarantee operational efficiency and client satisfaction.

• Develop channel programs, roadmaps, guidelines, and timelines.

• Communicate and coordinate with both internal and external stakeholders.

• Collect and analyze reports from various teams.

• Formulate strategies aimed at increasing revenue and enhancing client relationships.

• Promptly and effectively address and resolve issues and concerns.

• Achieve growth metrics established by the board and the VP of Sales.

• Inspire and lead the channel team to meet objectives while adhering to company policies and regulations.

• Create the annual strategic plan for the Channel Department, which includes recruiting channel partners, and provide quarterly updates on progress.

• Establish both short- and long-term channel sales strategies and assess the effectiveness of current programs.

• Directly oversee channel sales policies, objectives, and initiatives.

• Maintain a robust channel partner pipeline in targeted expansion territories, including LMS, TMS, Fintech, and other sectors.

• Collaborate with Marketing, Global, EdTech, Partners Success, R&D, Sales, and Telecom teams to ensure solution-market alignment in target areas.

• Develop and implement marketing campaigns, manage leads, and perform post-program ROI analysis.

• Create co-marketing business plans with existing channel partners to promote annual growth.

• Manage channel budget allocations and evaluate expected investment ROI.

• Establish sales processes, CRM protocols, and business rules for distribution and channel partner sales.

• Drive sales initiatives in designated territories through the relevant channel ecosystem, including MoEs, private schools, universities, government, and corporate sales.

• Collaborate with Partners Success to deliver outstanding client ROI through metrics-driven results and focus scorecards.

⛳️ Requirements

• A minimum of 8 to 12 years of relevant experience.

• Proven experience in managing channel sales and marketing operations.

• Expertise in developing channel programs, roadmaps, guidelines, and timelines.

• Experience in formulating channel sales strategies and assessing program effectiveness.

• Proficiency in managing channel partner pipelines across LMS, TMS, Fintech, and other sectors.

• Skilled in developing and executing marketing campaigns and conducting ROI analysis.

• Experience in crafting co-marketing business plans with channel partners.

• Ability to manage channel budget allocations and evaluate investment ROI.

• Proficient in developing sales and CRM processes and business rules.

• Proven track record in driving sales through channel ecosystems across MoEs, private schools, universities, government, and corporate sectors.

• Ability to utilize metrics-based results and scorecards to achieve client ROI.

• Strong collaboration skills with Marketing, Global, EdTech, Partners Success, R&D, Sales, and Telecom departments.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and continuous learning.

• Competitive salary and performance-based incentives.

• Flexible work environment and work-life balance initiatives.