Channel Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of co-marketing initiatives in North America alongside ERP platforms, resellers, and implementation partners.

• Implement joint webinars, roadshows, partner onboarding campaigns, and co-branded activities to create a partner-sourced and partner-influenced pipeline.

• Develop and maintain partner toolkits that include pitch decks, social media assets, email templates, and value proposition documents.

• Organize and manage the North America event calendar, covering sponsorships, booth design, lead capture, follow-up, and pipeline reporting.

• Coordinate partner co-hosted webinars, overseeing all aspects from planning and speaker preparation to promotion, execution, and performance analysis.

• Create and deliver internal training for North America sales and channel representatives.

• Cultivate relationships with partner marketing representatives at key North American ERP platforms and VARs.

• Secure co-marketing agreements and execute mutually beneficial partner initiatives.

• Monitor and report on channel program and event performance relative to pipeline results.

• Suggest investment and cutback opportunities based on performance metrics.

• Share outcomes with North America sales leadership and the wider marketing team.

• Report directly to the Head of Marketing in Australia as part of a distributed global marketing team.

⛳️ Requirements

• 3 to 6 years of experience in B2B marketing within the SaaS or technology sectors, with substantial experience in partner, channel, or field marketing.

• Full ownership of events, including user groups and conferences across various states.

• Proficiency in event strategy, logistics, booth execution, lead capture, and post-event follow-up.

• Experience managing co-marketing initiatives with technology partners, VARs, or implementation partners.

• Capacity to persuade partners to allocate resources for joint activities.

• Excellent project management skills with a keen attention to detail.

• Ability to juggle multiple programs and partners across different time zones.

• Strong communication skills with the ability to craft messaging and materials for both internal and external stakeholders.

• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools.

• Capability to track influenced pipeline and provide reports on program ROI.

• Experience at a Series A to Series C SaaS company is a significant advantage.

• Knowledge of the finance or accounting software sector is beneficial.

• A growth mindset, hands-on execution approach, adaptability, and a spirit suited for scale-up environments.

🏝️ Benefits

• A variety of remote, hybrid, and flexible working arrangements.

• A global team spanning APAC, North America, and EMEA.