Channel Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the daily project management and implementation of integrated marketing campaigns across various channels including Email, Direct Mail, Push, and others by creating workback schedules, coordinating planning efforts, managing milestones, approvals, dependencies, documentation, launch readiness, and providing support for both new and recurring campaigns.

• Act as the primary liaison among Channel Marketing, Creative, Brand, Legal, Product, Campaign Operations, Revenue Management, Finance, Analytics, vendors, fulfillment partners, and other stakeholders to ensure timely deliverables, mitigate risks, enhance speed to market, and foster effective cross-functional execution.

• Assist in campaign deployment by coordinating creative development and review processes, preparing campaign setup documentation, managing assets, URLs, tracking parameters, approvals, vendor communications, fulfillment activities, invoices, purchase orders, redemption timing, quality assurance, proofing, auditing, and validating customer-facing content.

• Keep track of campaign progress, documentation, approvals, dependencies, fulfillment timelines, reporting follow-ups, and post-launch activities while monitoring campaign performance, sharing insights, identifying optimization opportunities, and contributing to standardized workflows and scalable execution processes.

• Collaborate with channel owners and operations teams to guarantee outstanding customer experiences, ensure high-quality execution across Email and Direct Mail programs, proactively identify and address risks, and support ongoing improvement initiatives that boost campaign efficiency and operational discipline.

⛳️ Requirements

• A minimum of 4 years of marketing experience with a focus on campaign development, execution, and project management.

• At least 3 years of experience managing integrated or multi-channel marketing campaigns involving cross-functional teams.

• A Bachelor’s degree in Marketing or a related discipline, or equivalent relevant experience.

• Practical experience in Email marketing.

• Strong preference for experience supporting Direct Mail campaigns or other direct response channels.

• Proven ability to manage complex workback schedules involving multiple stakeholders, deadlines, and dependencies.

• Preferred experience in retention, winback, lifecycle, subscription, or direct response marketing.

• Experience supporting both print and digital marketing campaigns is preferred.

• Familiarity with Salesforce Marketing Cloud is preferred.

• Experience with project management tools such as Monday.com, Workfront, or similar platforms is preferred.

• Background in campaign reporting, quality assurance, marketing operations workflows, and collaboration with vendors, fulfillment partners, or production teams is preferred.

• Strong grasp of direct response marketing principles, campaign execution, creative quality, customer experience, and risk management.

• Proficient in Microsoft Excel and PowerPoint.

• Experience with campaign documentation, workflow management, URLs, tracking parameters, redirects, proofing, and campaign reporting tools such as Tableau, Adobe Reporting, Google Analytics, or similar platforms.

🏝️ Benefits

• Group Medical

• Dental

• Vision

• Life

• Retirement Savings Program

• PSL