Channel Manager

This is a fully remote position, open to applicants in South Carolina.

📋 Description

• Develop and implement strategic growth initiatives in collaboration with assigned distribution partners and their reseller networks to meet revenue, pipeline, market share, and partner engagement goals.

• Propel year-over-year business expansion by recruiting, onboarding, empowering, and activating new reseller partners, while enhancing productivity within existing partner accounts.

• Generate demand for company solutions through proactive engagement with distributor inside sales teams, reseller sales organizations, and partner leadership groups.

• Establish and nurture trusted relationships with distributors, resellers, technology partners, and internal cross-functional teams to foster long-term business growth and collaboration.

• Act as the primary liaison for assigned channel partners, delivering consistent communication, business insights, and timely support to ensure alignment with organizational objectives.

• Collaborate with direct sales, marketing, product management, and customer support teams to advance opportunities, develop solutions, and enhance the overall customer and partner experience.

• Conduct regular business reviews, pipeline discussions, and strategic planning sessions with channel partners, including Quarterly Business Reviews (QBRs) and annual strategic planning meetings.

• Monitor partner performance against established key performance indicators and create corrective or growth-oriented action plans to enhance engagement, productivity, and outcomes.

• Assist in the planning and execution of joint marketing initiatives, partner events, promotional campaigns, and MDF/Co-Op investments to maximize return on investment and boost channel visibility.

• Maintain awareness of distributor inventory levels and collaborate on stocking strategies to align product availability with customer demand and anticipated growth.

• Utilize Salesforce CRM and related business systems to oversee partner activities, track opportunities, measure performance, and sustain accurate channel engagement records.

• Keep a strong knowledge of company products, target markets, competitive positioning, and emerging business opportunities to effectively support channel growth.

• Professionally represent the organization at partner meetings, customer engagements, trade shows, and industry events to enhance brand presence and business relationships.

⛳️ Requirements

• Must be located in or near the Greenville, SC area; this is a remote position.

• Bachelor’s degree in Business, Marketing, Sales, or a related field; equivalent professional experience may be considered.

• A minimum of five years of proven experience in channel management, partner development, or indirect sales, preferably with technical or B2B products.

• Demonstrated track record of developing and nurturing partner relationships that yield measurable business outcomes.

• Strong organizational, time management, and project coordination abilities, with the capability to manage multiple priorities in a fast-paced environment.

• Excellent written and verbal communication skills, with the ability to influence stakeholders and present effectively in both in-person and virtual settings.

• Professional demeanor, confidence, and maturity required to represent the organization and serve as an effective brand ambassador.

• Strong interpersonal, negotiation, and account management abilities with a customer- and partner-centric mindset.

• Proficient in Microsoft Office Suite; experience with Salesforce or other CRM platforms is preferred.

• Strong technological aptitude and the ability to leverage digital tools for organization, communication, and reporting.

• Willingness to travel up to 50%, including visits to headquarters, partner locations, customer sites, and industry events.

• Proficient in English, with the ability to communicate effectively both verbally and in writing.

• Ability to work collaboratively across teams while maintaining attention to detail and a high standard of accuracy.

• Self-motivated and results-driven, capable of working independently in a remote setting.

🏝️ Benefits

• Health, Dental, Vision, and 401(k) Plan with employer match.

• 100% employer-paid STD, LTD, and Life & ADD benefits.

• Generous paid time off (PTO) and holiday benefits.

• Competitive compensation commensurate with education, skills, and experience.