CEO

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take full ownership of Level, managing everything from P&L to product development, growth strategies, and team dynamics.

• Establish the strategic direction for Level’s products, target audience, and investment focus.

• Lead strategy and hands-on execution in areas including paid media, creative development, email marketing, and partnerships.

• Cultivate an engaged audience through golf-related content, training programs, and promotional offers, converting them into customers.

• Release new creative assets on a weekly basis, enhance landing pages and nurture sequences, and expand profitable sales methodologies.

• Strategize cash flow and inventory management in accordance with seasonal demand.

• Enhance product and fulfillment margins while making informed growth-investment choices.

• Develop proposals for additional capital and monitor investment outcomes.

• Identify, validate, and introduce complementary golf products.

• Forge partnerships through golf networks to enhance brand presence.

• Recruit contractors and team members to boost execution capabilities and drive profitable growth.

• Complete onboarding, CEO transition, campaign assessments, and financial and operational reviews within the first 30 days.

• Take full operational and financial accountability and establish weekly creative, conversion testing, and operational routines by the 60-day mark.

• Show progress towards achieving three consecutive months of profitability and present a spring season strategy within 90 days.

• Collaborate with experts from Mechanism across various domains including Growth, Product, Engineering, Design, Operations, People, Finance, and Legal.

⛳️ Requirements

• Passionate golf enthusiast with a deep understanding of golf culture, practice habits, and purchasing motivations.

• Proven hands-on expertise in paid media, particularly with Meta platforms.

• Experience in producing creative content at scale and optimizing acquisition channels.

• Background in growing a direct-to-consumer brand that sells physical products, preferably at a premium price point.

• Knowledge of acquisition costs, profit margins, inventory management, operating expenses, and cash flow management.

• A founder’s mindset or experience driving significant outcomes in an early-stage company.

• Daily utilization of AI for insights, creative development, and execution, with clear workflows and measurable results.

• Proven experience in hiring and leading high-performing teams.

• Ability to work during the majority of the workday in alignment with US Eastern Time.

• Applicants residing in New York, Washington, Colorado, California, or Illinois will be considered for the specified base salary range.

🏝️ Benefits

• Significant equity ownership.

• Fully remote working arrangement.

• Full-time employment opportunity.

• Comprehensive onboarding and growth training from the CEO.

• High-trust partnership environment.

• Board seat opportunities.

• Ownership of a substantial portion of the business linked to performance milestones.