Campaign & Pipeline Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and implement integrated marketing campaigns that align with pipeline generation and go-to-market (GTM) strategies.

• Convert audience insights, market trends, and data into innovative campaign concepts.

• Manage the entire campaign lifecycle from initial concept through execution, covering messaging, channels, timelines, assets, and follow-up activities.

• Collaborate with Product Marketing, Content, Field Marketing, Sales, Sales Development Representatives (SDRs), Marketing Operations, and other GTM partners.

• Leverage AI tools to enhance research, messaging, campaign planning, content creation, and execution.

• Evaluate campaign performance and suggest areas for testing, modification, or scaling.

• Assist in developing repeatable campaign workflows, briefs, playbooks, and launch procedures.

• Facilitate experiments across various channels including email, digital, content, webinars, account-based marketing (ABM), partner activities, and other pipeline avenues.

• Generate practical and creative strategies to engage target audiences and guide them through the sales funnel.

⛳️ Requirements

• 3-5+ years of experience in B2B marketing, campaign marketing, pipeline marketing, growth marketing, demand generation, or a related field.

• Proven hands-on experience in executing campaigns.

• Ability to integrate data, audience insights, messaging, and business objectives.

• High proficiency with AI tools and comfort in utilizing them in daily operations.

• Excellent project management abilities and capability to operate swiftly with minimal supervision.

• Creative mindset coupled with practical execution skills.

• Strong communication skills and effective cross-functional collaboration.

• Willingness to experiment, iterate, and enhance campaigns based on performance results.

• A proactive attitude, taking ownership, and structured execution in a fast-paced environment.

🏝️ Benefits

• Opportunity to join a leading innovator in cybersecurity backed by premier venture capital firms (Sequoia, Accel, Cyberstarts).

• Competitive salary and comprehensive benefits package.

• Vibrant and international work atmosphere emphasizing continuous learning and professional growth.

• Potential for career advancement within a rapidly expanding organization at the forefront of cybersecurity innovation.