Campaign Monetisation Specialist – E-commerce

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership and develop monetization strategies for campaign-driven commercial initiatives, facilitating the conversion of traffic and merchant demand into scalable revenue opportunities.

• Plan and implement monetization programs, including advertising packages, brand amplification projects, and new campaign monetization pilots.

• Create monetization target frameworks that encompass revenue objectives, ROI assessment, attribution logic, and scale-up criteria.

• Collaborate with Product, Commercial, Campaign, Marketing, Finance, and Data teams to enhance package flexibility, operational efficiency, and merchant adoption.

• Define merchant segmentation, value propositions, and market entry strategies for monetization programs.

• Establish budget governance and track spending efficiency, including regular performance evaluations related to investment, returns, and commercial impact.

• Analyze monetization performance, merchant behavior, package uptake, campaign effectiveness, and revenue contributions.

• Convert data insights into actionable recommendations to enhance ROI, adoption, revenue performance, and future campaign strategies.

• Develop repeatable playbooks, standard operating procedures (SOPs), and reporting mechanisms to facilitate the effective scaling of monetization initiatives.

• Assist in quarterly and annual planning by contributing to monetization roadmaps, success metrics, and business cases for prospective investments.

⛳️ Requirements

• 3+ years of experience in e-commerce, monetization, growth strategy, performance marketing, advertising, revenue operations, consulting, or a related internet business domain.

• Demonstrated experience managing complex business initiatives from start to finish, preferably involving monetization programs, campaign commercialization, ad products, seller growth, or platform revenue projects.

• Strong commercial acumen, with the capability to align business objectives, merchant incentives, user experience, and platform economics.

• Exceptional analytical abilities, with the capability to leverage data to identify opportunities, define targets, assess ROI, and influence business decisions.

• Proficiency in Excel is essential.

• SQL or similar analytical skills would be highly advantageous.

• Strong communication skills in English, with the capacity to persuade stakeholders and foster alignment across local and regional teams.

• Bachelor's degree or higher in Business, Economics, Marketing, Finance, Engineering, Data, or a related field.

🏝️ Benefits

• Fully remote with occasional travel.