Campaign Marketing Manager – Lifecycle and Retention

This is a fully remote position, open to applicants in Romania.

📋 Description

• Develop and implement customer lifecycle programs that encompass onboarding, adoption, optimization, renewal, advocacy, and re-engagement.

• Chart customer journeys highlighting milestones and content opportunities.

• Convert lifecycle priorities into campaigns, workflows, and customer experiences for Universal and Veeam Kasten retention initiatives.

• Collaborate with web, social, email, digital advertising, and automation teams to carry out plans effectively.

• Produce campaign content, including whitepapers, technical guides, social media posts, emails, landing pages, and advertisements.

• Oversee target account lists and customer segments.

• Evaluate campaign outcomes, conversion rates, pipeline, and traffic using tools such as Tableau, Databricks, and PowerBI.

• Present plans, results, and optimizations to executives, stakeholders, and regional teams on a global scale.

• Sustain and enhance always-on omnichannel customer programs.

⛳️ Requirements

• A minimum of 8 years of experience in lifecycle marketing, customer marketing, marketing campaigns, or digital advertising within B2B technology firms.

• A Bachelor’s or Master’s degree in marketing.

• Outstanding interpersonal and communication skills in English.

• Proven experience in developing and executing email campaigns, nurture programs, or automated customer journeys.

• Capability to manage programs from planning through to launch, measurement, and optimization.

• Familiarity with webinars and digital strategies such as email and social media.

• Proficient in writing and creating marketing materials, including emails, social posts, landing pages, and advertisements.

• Detail-oriented with strong organizational skills to manage multiple products and meet deadlines.

• Experience with JIRA, Confluence, PowerBI, Tableau, Claude, and Salesforce is advantageous.

🏝️ Benefits

• 21 annual vacation days, additional days based on tenure, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares.

• Private health, dental, and vision insurance for employees and their dependents, which includes outpatient care, hospitalization, pregnancy monitoring, and psychological support.

• Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform.

• Life insurance (2× annual gross salary), critical illness, and disability coverage, along with vision reimbursement.

• Complimentary access to the Bookster library platform for borrowing your favorite books at no cost.

• Opportunities for learning and growth through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning.