Campaign Marketing Manager

This is a fully remote position, open to applicants in United States, +5 more states.

📋 Description

• Accountable for the creation and production of master campaign deliverables.

• Supervise the internal or employee communications strategy based on the scale and relevance of campaigns.

• Work in collaboration with cross-functional teams including Audience Marketing, Field Marketing, Digital Strategy, Field Engagement, and Curriculum and Certification to ensure alignment of strategies.

• Create campaign creative concepts—such as theme, look & feel—from initial ideation to final execution via agency.

• Provide campaigns, assets, and playbook(s) to customer-facing teams for implementation and activation in global markets.

• Oversee the strategy and development of global nurture campaigns, concentrating on the first 60 days of our audiences’ post-download journey and beyond.

⛳️ Requirements

• BA, BS, or equivalent degree in marketing, communications, or relevant work experience.

• More than 5 years of experience in developing global marketing campaigns for a large corporation.

• Expertise with marketing campaign tools such as Draftr, Marketo, Airtable, CMT (Salesforce Campaign Management Tool), and Allocadia.

• Proven experience utilizing GenAI/ML to enhance campaign strategy, creative concepting, content variants, audience insights/segmentation, channel optimization, and design of experiments (A/B, multivariate, incrementality).

• Demonstrated success in influencing large, global, cross-functional teams from planning through execution.

• Strong written and oral communication skills are essential for developing customer-facing campaigns, assets, creative briefs, and campaign strategy presentations.

🏝️ Benefits

• Health and financial benefits.

• Time away and everyday wellness.