Campaign Manager – Growth Marketing

📋 Description

• Deliver operational support and create content for the implementation and upkeep of integrated campaigns aimed at enhancing lead generation and accelerating pipeline velocity.

• Collaborate with sales teams, product departments, and fellow marketers to ensure alignment in messaging, offers, and objectives.

• Assist in testing new marketing channels, documenting insights gained, and reporting on return on investment (ROI).

• Conduct research on industry trends and customer requirements to develop engaging content strategies.

• Write, edit, and optimize content for various formats including webinar scripts, blogs, landing pages, emails, social media, thought leadership projects, and other necessary content.

• Provide support for our primary social media channels.

• Maintain a consistent brand voice, optimize for SEO/GEO, and ensure messaging is focused on conversion across all channels.

• Track and monitor campaign performance, assist with dashboards and scorecards, and communicate actionable insights to the team.

• Analyze content engagement, lead conversions, and funnel performance to guide future campaign strategies.

• Relay campaign objectives, timelines, and deliverables to internal teams.

• Assist with webinar planning, promotional schedules, and the creation of sales enablement materials.

• Share marketing best practices and innovative ideas to enhance overall team performance.

⛳️ Requirements

• Over 3 years of experience in campaign management, digital marketing, or content marketing.

• A proven history of developing and managing campaigns that generate measurable lead growth.

• Exceptional writing and editing abilities, with a portfolio or samples of published work.

• Familiarity with marketing automation tools (HubSpot preferred) and content management systems (Webflow preferred).

• Knowledge of AI content tools (e.g., ChatGPT, Gemini, Claude) to enhance productivity and efficiency.

• Experience with SEO, GEO, PPC, and analytics tools.

• High initiative and the capacity to work independently while also collaborating within a team environment.

• A passion for marketing, experimentation in growth, and creating effective campaigns.

• Preferred: Experience with Canva.

• Bonus: Willingness to engage in light editing and use tools like Opus and Camtasia for quick video production for social media.

🏝️ Benefits

• Comprehensive insurance and benefit options, including two medical plans, full coverage of employee dental and vision premiums, HSA seed funds, company-paid short-term disability (STD), long-term disability (LTD), life insurance, telemedicine services, and a wellness benefit of $400 per year.

• Policies promoting a healthy work/life balance, featuring Flexible PTO, 14 paid company holidays, paid parental leave, and community service days.

• 401(k) plan with a 4% company match and immediate vesting.

• A fully remote work environment with a monthly reimbursement for remote work ($600 per year) to support our distributed team, along with an annual in-person company kickoff event.

• Engaging challenges to tackle alongside a dedicated and supportive team invested in your personal growth and development.

• A wonderfully unique culture that encourages you to bring your authentic self to work.