Campaign Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the setup, trafficking, and daily operations of digital advertising campaigns across various platforms.

• Implement paid search campaigns, which includes account setup, structuring campaigns, developing keywords, creating and testing ad copy, as well as managing bids and budgets.

• Ensure accurate campaign launches by conducting quality assurance (QA) on advertisements, tracking tags, and data uploads.

• Maintain organized campaigns and platform setups to drive operational efficiency.

• Track campaign pacing, delivery, and performance to ensure that client goals are achieved.

• Analyze campaign outcomes using reporting and analytics tools to uncover optimization opportunities.

• Formulate and execute optimization strategies that align with client objectives.

• Conduct regular audits of campaigns to verify their efficiency and accuracy.

• Compile and prepare campaign reports for internal teams and Account Managers.

• Utilize reporting, analytics, and trend analysis tools to assess campaign performance.

• Offer insights and recommendations based on data and performance trends from campaigns.

• Serve as a technical resource for resolving issues related to creative assets, tracking tags, and platform functionality.

• Collaborate closely with Campaign Managers, Account Managers, and Data Analysts to enhance campaign performance.

• Mentor junior team members and newcomers by sharing knowledge and best practices.

⛳️ Requirements

• 2–4 years of experience in managing paid media, whether at a digital marketing agency or within an in-house marketing team.

• Proficiency in digital media planning and purchasing across multiple channels.

• Certification in Google Analytics, Google Ads, and Facebook/Meta.

• Practical experience with Search Ads platforms, including Google Ads, Microsoft Bing, and Yahoo.

• Experience handling annual digital media budgets exceeding $3M.

• Familiarity with Meta Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms.

• Knowledge of media and research tools such as ComScore, eMarketer, or similar platforms.

• Experience using Google Tag Manager, including understanding tags and diagnosing tracking issues.

• Advanced skills in Microsoft Excel, including the use of Pivot Tables, dashboards, and macros.

• Strong comprehension of the digital advertising and ad tech ecosystem.

🏝️ Benefits

• Remote work + Summer Hour Fridays

• 3 weeks of annual paid vacation with increases based on tenure

• Additional paid holiday season break

• Paid sick leave

• Extended Health and Dental benefits + Wellness spending account

• Funding for professional development

• Retirement savings matching