Campaign Manager, AMER, EMEA

This is a fully remote position, open to applicants in United States.

📋 Description

• Adapt and customize integrated demand generation campaigns for AMER & EMEA that synchronize Product Marketing, Content, Digital Marketing, Events, Partnerships, Lifecycle, and Sales into cohesive buying experiences.

• Oversee regional campaign planning from initial concept to launch, establishing campaign strategy, target demographics, messaging direction, essential campaign assets, regional modifications, and success metrics.

• Collaborate with cross-functional teams to ensure regional campaigns are effectively launched across digital, content, events, partner, and sales touchpoints.

• Continuously seek ways to enhance campaign effectiveness, scalability, and commercial impact.

• Cultivate in-depth knowledge of the accounting, tax, and professional services sectors across AMER & EMEA, ensuring campaigns are aligned with regional customer needs, buying behaviors, industry trends, and market opportunities.

• Utilize these insights to regionalize global campaigns while preserving consistency with Ignition's worldwide go-to-market strategy.

• Work closely with Sales to consistently refine campaign priorities based on customer and market feedback.

• Establish the strategy and direction for campaign assets that support integrated marketing programs, including educational content, webinars, research, customer success stories, events, and partner initiatives.

• Collaborate with Product Marketing, Content, Design, and Channel Excellence to bring campaign strategies to fruition across various channels.

• Ensure every campaign asset contributes to a cohesive buying experience and commercial objectives.

• Lead regional campaign planning across Product Marketing, Digital Marketing, Content, Design, Events & Partnerships, Sales, and Customer Success.

• Build robust relationships across teams to ensure alignment on campaign priorities, timelines, and business results.

• Coordinate with stakeholders to deliver campaigns punctually and maximize campaign impact.

• Partner with RevOps and GTM Engineering to create AI-enabled marketing workflows, campaign intelligence, and automation that enhance marketing effectiveness, accelerate learning velocity, and support global demand generation scalability.

• Identify opportunities to utilize AI to enhance campaign planning, execution, measurement, and customer engagement.

• Evaluate campaign effectiveness using commercial outcomes such as pipeline contribution, qualified opportunities, revenue impact, campaign performance trends, and campaign learnings.

• Analyze campaign performance and pinpoint opportunities for optimization across campaigns, audiences, and regions.

• Conduct campaign retrospectives and provide insights that enhance future campaign planning.

⛳️ Requirements

• 5+ years of experience in B2B SaaS Demand Generation, Integrated Marketing, or Field Marketing.

• Proven experience in developing integrated marketing campaigns across diverse channels.

• Strong project management capabilities with the ability to coordinate multiple stakeholders, priorities, and deadlines.

• Excellent skills in stakeholder management, communication, and collaboration.

• Strong commercial acumen with the ability to balance strategic thinking and execution.

• Experience working closely with Sales and cross-functional marketing teams.

• Proficient in using marketing automation platforms such as HubSpot.

• Comfortable utilizing AI tools to enhance marketing effectiveness.

🏝️ Benefits

• Health insurance

• Equity

• Annual bonus