Buyer, Paid Search – Temporary

This is a fully remote position, open to applicants in United States.

📋 Description

• Support the creation and implementation of thorough SEM strategies to achieve client goals.

• Possess hands-on expertise in the planning, execution, and enhancement of digital media campaigns, particularly in Search Engine Marketing (SEM).

• Oversee and refine campaigns across multiple platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and various third-party management systems.

• Execute a diverse range of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.

• Leverage strong analytical abilities to analyze overall search performance metrics and trends.

• Conduct regular performance evaluations and offer actionable insights and recommendations for campaign improvement.

• Implement A/B testing strategies to continually enhance ad performance and return on investment (ROI).

• Communicate effectively with clients in both verbal and written formats, showcasing strong presentation capabilities.

• Stay informed about industry trends and best practices, sharing insights with the team to boost overall team performance.

⛳️ Requirements

• 1.5 - 4+ years of experience in paid search, preferably in a digital ad agency.

• Hands-on experience with search management platforms, including the following responsibilities:

• Oversee the daily performance of search engine marketing (SEM) campaigns.

• Manage monthly and daily spending activities for assigned clients (preferably with six-figure monthly budgets).

• Plan, coordinate, and deliver multiple presentations for managed accounts.

• Lead regular status update calls with clients to ensure optimal campaign performance.

• Provide daily, weekly, monthly, and yearly reporting and analytical strategies.

• Communicate key performance trends to account leads and clients.

• Conduct keyword research to identify new growth opportunities for clients.

• Craft effective ad copy to achieve optimal click-through and conversion rates.

• Collaborate closely with display and digital marketing teams on the development and execution of integrated marketing plans.

• Ability to establish relationships with vendors, including Google & MSN representatives.

• Strong organizational skills and the capability to manage tight deadlines and challenges effectively.

🏝️ Benefits

• Flexibility to work in a hybrid model with both in-office and remote work options (depending on the role).

• Open/Flexible PTO with specific policies for the US & UK.

• Sponsored healthcare options and agency-wide physical and mental health support.

• 401k with company match (USA) and a generous pension plan (UK).

• Paid sabbatical at significant milestone anniversaries.

• Generous paid parental leave policy.

• Recognition and support for life milestones.

• The Pursuit of Happiness Fund dedicated to helping Crossmedians find joy through travel, enrichment classes, fitness memberships, or professional development.

• Cell phone/technology reimbursement.

• Student loan payment plan (US).

• Tuition reimbursement.

• Learning & Development and training programs.

• And an abundance of burgers – lots and lots of burgers.