Business Intelligence Principal

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain dashboards, scorecards, and reports to monitor marketing performance, pipeline contributions, campaign ROI, and lead conversion.

• Examine customer, prospect, and market data to uncover trends, whitespace opportunities, and growth segments for Uniti Fiber.

• Collaborate with marketing leadership to assess brand awareness, demand generation effectiveness, and channel performance.

• Provide insights on pricing strategies, competitive positioning, customer behavior, and market penetration.

• Produce executive-ready presentations, reports, and recommendations grounded in data analysis.

• Assist in forecasting, planning, and the formulation of annual marketing strategies through data-supported analysis.

• Contribute to enhancing data quality, reporting processes, and workflow efficiency within marketing systems and business tools.

• Engage cross-functionally with Sales, Product, Finance, and Operations to ensure consistency in metrics and reporting definitions.

• Simplify complex data into actionable business recommendations for non-technical stakeholders.

• Recognize opportunities for automation, segmentation, and enhanced campaign targeting.

⛳️ Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, finance, or a related field, or equivalent professional experience.

• College degree with 8+ years of professional experience, including 3-4 years in a supervisory role; or 12+ years of relevant professional experience with 3-4 years in a supervisory capacity; or a suitable combination of education and professional experience is required.

• Extensive experience with BI and reporting tools such as Power BI, Tableau, or other similar platforms.

• Advanced proficiency in Excel and experience handling large datasets.

• Familiarity with SQL, CRM platforms, and marketing data environments.

• Strong grasp of funnel metrics, campaign attribution, segmentation, and performance measurement.

• Exceptional written and verbal communication skills.

• Excellent organizational skills, attention to detail, and the capability to manage multiple projects simultaneously.

• Ability to apply sound judgment and convert analysis into actionable business strategies.

• Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services is advantageous.

• Knowledge of Salesforce, marketing automation tools, and dashboard development is a plus.

• Understanding of pricing analysis, market sizing, and competitive intelligence is beneficial.

• Experience in supporting executive teams with strategic reporting and business reviews is an asset.

• Familiarity with KPI development for enterprise sales and marketing organizations is a valuable advantage.

🏝️ Benefits

• Competitive compensation structure

• Compensation determined by experience, skills, education, and location