Business Intelligence Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and manage the AnswersNow website utilizing modern JavaScript and HTML within the Webflow platform.

• Create and enhance custom landing pages, dynamic content sections, and user engagement features.

• Oversee tracking pixels, custom scripts, and event tags using Google Tag Manager.

• Ensure effective conversion tracking for Google Ads and Meta Ads.

• Design, develop, and implement A/B tests aimed at boosting web conversion rates into active clinical leads.

• Handle the technical integration between Webflow and HubSpot, mapping user activities, form submissions, and lead statuses.

• Design, construct, and evaluate intelligent lead capture forms that gather demographic and insurance information.

• Develop and sustain automated SQL, Python, or Databricks pipelines.

• Consolidate marketing data, HubSpot CRM data, and internal portal information into the AnswersNow Company Lead Tracker.

• Analyze lead volume, CAC trends, channel velocities, and B2B provider referral patterns.

• Present optimization strategies and budget adjustments to the Chief Commercial Officer (CCO).

• Evaluate the performance of sales representatives against incentive and commission plans for sales leadership.

⛳️ Requirements

• A minimum of 2 years of experience in marketing operations, business intelligence, or data analytics focused on web applications.

• Expertise in modern JavaScript and HTML for custom development and styling within Webflow.

• Practical experience with HubSpot CRM integration, field mapping, and form creation.

• Familiarity with Google Tag Manager (GTM).

• Intermediate to advanced skills in SQL and Python.

• Capability to query databases and execute basic ETL/automation scripts.

• Advanced proficiency in Excel/Google Sheets modeling.

• Experience with cloud data infrastructure such as Databricks or BI platforms.

• Background in designing and assessing A/B tests for digital funnels.

• Ability to convert unstructured multi-channel marketing data into frameworks and strategic recommendations suitable for executives.

• Knowledge of client intake funnels, digital acquisition strategies, and multi-touch attribution modeling.

• Competence to work autonomously in a fast-paced, high-growth startup environment.

• A Bachelor's degree in a quantitative field is preferred, though not mandatory.

• Familiarity with digital health, telehealth, behavioral health, ABA therapy, or autism care is advantageous.

🏝️ Benefits

• Fully remote work from any location within the U.S.

• Flexible working hours.

• Asynchronous-friendly team culture.

• Equal employment opportunities.

• Reasonable accommodations available at any stage of employment.