Business Development Specialist

📋 Description

• Formulate and implement a business development strategy aimed at establishing new client partnerships for 321 AIM across targeted sectors: home services, legal services, healthcare, insurance, and financial services.

• Identify and engage high-value prospects, including regional and national operators, franchise groups, law firms, and healthcare practices, that require substantial lead volume and align with a performance-based pricing model.

• Oversee the entire sales process from prospecting and discovery to proposal, negotiation, and contract finalization.

• Conduct discovery discussions that reveal client lead volume objectives, cost-per-lead aspirations, current marketing performance, and qualification criteria, transforming these insights into an appealing AIM partnership proposal.

• Clearly communicate AIM's value proposition, pricing structure, lead qualification standards, and performance expectations to prospects, including C-suite executives and senior marketing decision-makers.

• Create tailored proposals that detail projected lead volume, definitions of qualified leads, pricing models, and anticipated ROI.

• Maintain an organized sales pipeline and CRM system to monitor prospect status, activities, and revenue forecasts.

• Educate prospects on the complete lead lifecycle—from lead generation to contact, qualification, and appointment conversion—positioning AIM as a partner throughout this entire journey.

• Identify opportunities to enhance lead volume, expand into additional service areas, or strengthen AIM’s role within the client’s acquisition funnel.

• Enhance AIM's market presence within targeted sectors through strategic outreach, industry networking, conference attendance, and partnership cultivation.

• Establish and nurture referral relationships with complementary vendors, franchise consultants, industry associations, and channel partners servicing AIM's target clientele.

• Stay informed about competitor offerings, pricing strategies, and market positioning to ensure AIM's value proposition remains sharp and distinct.

• Collaborate with AIM leadership to create sales collateral, case studies, and pitch materials that highlight AIM's performance history and sector expertise.

• Represent AIM at industry events, trade shows, and vertical-specific conferences related to home services, legal, healthcare, insurance, and financial services.

• Analyze issues in the prospect’s current funnel (e.g., slow response times, inadequate follow-up, low booking rates) and present AIM as a solution for both lead volume and conversion performance.

• Act as the primary liaison during the pre-onboarding phase, ensuring new clients have a thorough understanding of the AIM model, reporting expectations, and lead qualification process.

• Collaborate with AIM's operations and campaign management teams to facilitate smooth client onboarding and alignment on definitions of qualified leads, delivery schedules, and performance metrics.

• Maintain effective communication during the initial campaign launch to bolster client confidence and address any questions before transitioning to a long-term account relationship.

• Identify growth and upsell opportunities within the existing AIM client base as lead programs expand.

• Ensure consistency between what was sold and the handling of leads, including intake processes, response expectations, and appointment-setting workflows.

⛳️ Requirements

• Minimum of 3 years of experience in business development, sales, or client acquisition, with direct experience in selling performance marketing, lead generation, or pay-per-lead programs being highly preferred.

• Strong knowledge of performance-based pricing models: cost-per-lead, cost-per-acquisition, lead qualification standards, and the economics of lead generation initiatives.

• Demonstrated success in achieving or exceeding revenue and new client acquisition goals.

• Experience selling into at least one of AIM's core sectors—home services, legal services, healthcare, insurance, or financial services—is a significant advantage.

• Solid understanding of lead generation strategies, digital media principles, and the ability to communicate effectively with clients about campaign mechanics, attribution, and ROI.

• Outstanding discovery and consultative selling abilities—capable of asking the right questions, actively listening, and constructing proposals that directly address client business objectives.

• Excellent negotiation skills with the capacity to navigate complex contracts, performance guarantees, and discussions surrounding qualified lead definitions.

• Proficient in CRM systems, pipeline management, and sales automation tools.

• Exceptional written and verbal communication skills, including the ability to create and deliver persuasive sales presentations to senior executives.

• Self-motivated, entrepreneurial, and comfortable functioning in a dynamic, performance-driven environment.

• Experience selling complex or consultative solutions.

• Ability to comprehend and communicate full-funnel performance metrics, including lead-to-contact rates, appointment set rates, and revenue impact.

• Experience conducting structured discovery to uncover both marketing and operational gaps.

🏝️ Benefits

• Fully remote work environment.

• Flexible scheduling with designated collaboration hours.

• Paid time off in addition to company-observed holidays.

• Health, dental, and vision insurance coverage.

• Budget for professional development and attendance at industry conferences.

• Direct access to AIM leadership and a fast-paced, performance-focused team.

• Unlimited earning potential linked to a genuinely distinctive product in a high-demand market.