Business Development Representative – One-on-One Advising

This is a fully remote position, open to applicants in United States.

📋 Description

• Engage in high-volume outbound prospecting through phone calls, emails, and other channels to attract prospective families and stimulate interest in Kaplan's admissions consulting services.

• Assess inbound leads from marketing initiatives, web inquiries, webinars, and referrals to determine fit, intent, and readiness for consultations.

• Arrange qualified consultations for the Senior Advising Manager team, ensuring seamless transitions and providing accurate context regarding family objectives, student profiles, and timelines.

• Research and identify potential families, schools, community partners, and referral sources to continually broaden the top of the funnel and discover new pipeline opportunities.

• Maintain up-to-date and precise records in CRM systems, documenting all outreach efforts, family interactions, and lead status updates to ensure visibility and data integrity in the pipeline.

• Achieve and surpass activity and outcome goals, which include outbound contacts, conversations held, qualified meetings scheduled, and contributions to revenue targets.

• Collaborate with team members to provide feedback on lead quality, messaging effectiveness, and conversion trends, contributing to the refinement of campaigns and optimization of lead generation strategies.

• Follow up consistently and persistently with prospective families using multi-touch sequences, nurturing interest and re-engaging cold or stalled leads to enhance conversion rates.

• Remain informed about Kaplan's advising offerings, the K12 and college admissions landscape, and competitive positioning to clearly articulate value and address initial family inquiries with credibility.

• Maintain Kaplan's standards of professionalism and integrity by adopting a student- and family-focused approach in every interaction, fostering trust and a positive first impression of the brand.

⛳️ Requirements

• A Bachelor’s degree in Business, Communications, Marketing, Education, or a related discipline.

• At least 1 year of experience in a sales development, inside sales, customer engagement, admissions, or similar outreach role, preferably within an educational or high-touch service environment.

• Excellent written and verbal communication abilities with a knack for quickly building rapport and articulating value to families.

• Comfort with high-volume outreach, including cold calling, email prospecting, and multi-channel sequences.

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools.

• Strong organizational and time-management skills, with the capacity to manage a substantial pipeline and prioritize tasks effectively.

• Resilience, coachability, and a growth mindset; capable of handling objections and rejection while maintaining momentum.

• Curiosity and active listening skills to accurately identify family needs and qualify fit.

🏝️ Benefits

• Remote work offers a flexible work/life balance.

• Comprehensive Retirement Package automatically enrolls employees in The Company Contribution Plan with an annual contribution of 8-10% based on tenure.

• The Gift of Knowledge Program offers tuition assistance and significant discounts for employees and their close family members.

• Comprehensive health benefits begin on day 1 of employment for new hires.

• Generous Paid Time Off includes paid holidays, vacation, personal time, sick leave, plus one (1) volunteer day and one (1) diversity and inclusion day to give back to our local communities.