Business Development Manager – MCM, Publisher Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, pitch, and onboard publishers to the SmartyAds MCM account.

• Prioritize the acquisition of in-app and CTV publishers as key inventory targets.

• Assist publishers with the setup of Google Ad Manager delegated accounts.

• Build and nurture strong, long-term relationships with publishers.

• Create and implement outbound strategies aimed at expanding the publisher base.

• Track publisher performance after onboarding and proactively seek opportunities for inventory enhancement.

• Collaborate with the Tech team to address integration challenges.

• Stay updated on Google MCM policy changes and trends in the programmatic market.

• Provide reports on pipeline progress and onboarding metrics.

⛳️ Requirements

• Over 3 years of experience in business development, publisher acquisition, or partnerships within the AdTech sector.

• At least 1 year of practical experience with Google MCM (Multiple Customer Management).

• Strong proficiency in Google Ad Manager (GAM).

• Demonstrated success in independently acquiring and cultivating relationships with mid-to-large publishers.

• Comprehensive understanding of programmatic monetization, including CPM dynamics, floor pricing, deals, and SSP/AdX relationships.

• Established network of digital publishers across web, app, or CTV platforms.

• Knowledge of Google AdX eligibility criteria and publisher policy enforcement.

• Excellent communication and negotiation abilities.

• Self-motivated individual capable of managing a pipeline independently and achieving acquisition targets with minimal oversight.

🏝️ Benefits

• Flexible work arrangements.

• Professional development opportunities.