Business Development Lead

📋 Description

• Build and oversee a targeted pipeline that includes outbound efforts, referrals, re-engagement of past clients, and reactivation initiatives.

• Take ownership of the top-of-funnel strategy, encompassing the definition of Ideal Customer Profile (ICP), qualification criteria, and prioritization of outreach.

• Create and implement account plans for key prospects and significant growth accounts.

• Lead and steer initial client conversations to identify needs and present tailored solutions.

• Conduct introductory calls, qualification discussions, and preliminary commercial dialogues.

• Maintain rigorous follow-up protocols after significant interactions, including documented next steps, deadlines, and updates to the CRM within 24 hours.

• Propel opportunity momentum during proposal and decision phases, particularly when deals face delays.

• Collaborate with marketing, strategy, creative, and operations teams on account segmentation, list readiness, nurturing strategies, and reporting accuracy.

• Ensure seamless internal transitions with comprehensive context, history, and clearly defined subsequent steps.

• Initiate 30/60/90-day post-event business development outreach to discover new opportunities.

• Collaborate with the Executive team on strategic re-engagement initiatives for priority accounts.

• Identify and synthesize commercial signals, market insights, and category opportunities that can be converted into pipeline and revenue.

• Maintain and enhance CRM workflows, pipeline monitoring, and reporting precision.

⛳️ Requirements

• Minimum of 3 years of experience in business development, agency sales, partnerships, or roles focused on experiential/new business.

• Demonstrated proficiency in outbound prospecting and building strong relationships.

• Proven experience in developing account strategies and prioritizing outreach based on revenue potential.

• Ability to operate effectively within a structured environment, ensuring follow-through and CRM discipline.

• Exceptional written and verbal communication skills.

• Capability to manage multiple opportunities while maintaining pace and quality of documentation.

• Experience with HubSpot or a comparable CRM is highly preferred.

🏝️ Benefits

• Health insurance

• Professional development