Business Development Lead

📋 Description

• Take charge of and implement outbound campaigns from strategy formulation to execution — including copy creation, sequencing, A/B testing, and optimization.

• Develop and manage targeted prospect lists using LinkedIn Sales Navigator, conference attendee directories, various internal tools, and industry databases.

• Identify, analyze, and prioritize new accounts aligned with our Ideal Customer Profile (ICP) — including payers, providers, vendors, and value-based care organizations.

• Qualify incoming leads and transform them into viable sales opportunities.

• Oversee Grapefruit Health's CRM system (we utilize Attio) — ensuring data accuracy, pipeline visibility, stage definitions, and comprehensive reporting.

• Create and sustain dashboards that provide leadership with real-time insights into pipeline health and activity metrics.

• Develop and document outbound processes, playbooks, and templates that can scale as the company expands.

• Represent Grapefruit Health at healthcare industry conferences such as HLTH, ViVE, AHIP, Becker's, and others.

⛳️ Requirements

• Extensive knowledge of the healthcare industry with 3+ years of experience selling to payers, health systems, ACOs, or value-based care organizations.

• Proven track record of securing meetings and generating pipeline through outbound efforts — including cold emails, LinkedIn outreach, and phone calls.

• Experience managing a CRM system (HubSpot, Salesforce, Attio, or similar) with a strong emphasis on data hygiene.

• Capability to sell complex solutions with deal sizes ranging from $100K to $1M annually.

• Comfortable working independently with a high level of ownership and accountability.

• Outstanding written communication skills — you craft messages that elicit responses.

• Willingness and ability to travel to 4–8 conferences each year.

🏝️ Benefits

• Comprehensive health, dental, vision, and 401k options — further details will be provided during the interview process.

• Full coverage of conference travel expenses.