Business Development Director – Lead Generation

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Develop and implement outbound prospecting strategies to create qualified sales opportunities.

• Identify and analyze target accounts across various industries.

• Engage with C-level executives and senior decision-makers, including CEOs, CMOs, CROs, COOs, VPs of Sales, Sales Operations leaders, and Marketing executives.

• Generate qualified meetings via outbound calls, email campaigns, LinkedIn outreach, referrals, networking, and industry events.

• Conduct initial discovery conversations to comprehend prospect needs, business challenges, and growth initiatives.

• Qualify opportunities utilizing established sales qualification methodologies prior to transferring them to senior sales executives.

• Maintain a steady pipeline of qualified opportunities that align with the company's revenue goals.

• Identify organizations that are a strong match for the company's solutions.

• Collect crucial business intelligence, including current sales and marketing initiatives, buying timelines, budget indicators, and decision-making processes.

• Document qualification details and next steps within the CRM system.

• Arrange introductory meetings between qualified prospects and executive sales leadership.

• Ensure a seamless handoff of opportunities while remaining engaged as necessary during early sales discussions.

• Establish credibility and trusted relationships with prospective clients during initial engagement.

• Maintain consistent follow-up with prospects through structured outreach campaigns.

• Collaborate with marketing to implement lead nurturing and demand generation initiatives.

• Work closely with sales leadership to refine target account strategies and messaging.

• Monitor industry trends, competitive activities, and emerging customer acquisition technologies.

• Share prospect feedback and market insights with leadership to enhance messaging and campaign effectiveness.

• Represent the company at select conferences, networking events, and client meetings.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field is preferred.

• Over 5 years of experience in business development, lead generation, SDR, BDR, inside sales, or outbound prospecting.

• Demonstrated success in generating qualified enterprise sales opportunities.

• Experience in selling or supporting Lead Generation Services, Outsourced Sales, Virtual Sales Centers, Digital Marketing, Demand Generation, BPO Services, and Marketing Services.

• Strong executive-level communication skills.

• Excellent phone, email, LinkedIn, and virtual presentation abilities.

• Familiarity with Salesforce, HubSpot, Microsoft Dynamics, or similar CRM platforms.

• Highly organized with robust time management and pipeline management skills.

🏝️ Benefits

• Medical, Dental, Vision

• Employee Assistance Program

• Life and Accidental Death & Dismemberment

• Short Term Disability

• Long Term Disability

• Accident, Critical Illness, Hospital Indemnity

• Legal, Identity Protection, Pet Insurance

• 401k

• Paid time off (PTO) benefits