Business Consultant – GTM Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Developing a robust pipeline

• Constructing and consistently enhancing Appsilon's lead generation engine

• Creating qualified opportunities through a blend of go-to-market and demand generation strategies

• Conducting market research to identify high-potential accounts

• Establishing prospect lists based on Ideal Customer Profiles (ICP) and maintaining account intelligence

• Crafting multi-channel outreach strategies across diverse platforms

• Scheduling meetings with senior decision-makers in pharmaceutical and enterprise sectors

• Designing and implementing go-to-market experiments

• Evaluating new acquisition channels and lead generation tactics

• Collaborating closely with Marketing to transform awareness into commercial opportunities

• Contributing to positioning, messaging, and value propositions

• Discovering new partnership opportunities

• Continuously enhancing conversion rates throughout the commercial funnel

• Assisting in solution development prior to sales discussions

• Leading commercial discussions for smaller opportunities

• Guaranteeing a seamless transition of qualified opportunities into the sales process

• Managing go-to-market activities and CRM workflows

• Utilizing modern go-to-market tools to automate and optimize prospecting efforts

• Monitoring campaign performance and persistently improving conversion metrics

• Ensuring that pipeline data remains accurate and actionable

⛳️ Requirements

• Proven experience with go-to-market strategy

• Background in B2B technology, software services, or SaaS

• Experience in building a pipeline rather than solely managing inbound opportunities

• Understanding of modern go-to-market strategies

• Enthusiasm for experimenting and validating new concepts

• Ability to work independently with a strong sense of ownership

• Combination of commercial insight and analytical aptitude

• Confident communication skills with international clients

• Curiosity, proactivity, and a continuous drive for improved working methods

🏝️ Benefits

• Fully remote work, allowing flexibility to collaborate across time zones and align working hours with key client needs.

• Competitive B2B compensation that reflects experience, responsibilities, and business impact, with clear and transparent terms.

• Annual performance-based bonus linked to agreed-upon targets.

• Time and budget allocated for ongoing professional development, including life sciences domain knowledge, negotiation skills, and participation in industry events.

• Access to senior stakeholders and decision-makers at leading pharmaceutical organizations, fostering your growth as a trusted sales advisor.

• Provision of modern equipment (MacBook or ThinkPad with Linux) and tools to support effective, remote-first sales and account management.

• A remote-first, trust-based culture built on ownership, accountability, and partnership—both internally and with clients.