Brand Specialist

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Enhance brand and product visibility of Gildan’s range by advocating the Gildan Advantage to distributor sales representatives and their clientele.

• Offer insights and recommendations to management based on analyses of distributors, competitors, and the apparel sector.

• Educate distributor sales teams and top customers about the Gildan Advantage.

• Create content for customer-oriented events and training sessions.

• Build relationships with distributor sales teams and key customers.

• Evaluate and process customer feedback.

• Represent Gildan at trade shows, open houses, sales meetings, virtual meetings, and supplier panels.

• Execute corporate and distributor Gildan brand marketing initiatives.

• Act as a liaison between Gildan key account executives, distributor sales teams, and Gildan marketing.

• Work in conjunction with sales and marketing teams to formulate product marketing strategies.

• Conduct research and analyze market intelligence through end-user engagements.

• Assess brand strengths, target markets, and target customers to inform future direction.

• Travel around 40% within the territory, primarily to nearby states.

⛳️ Requirements

• Bachelor's Degree.

• 5–7 years of experience in apparel buying, merchandising and design, or sales within corporate retail or printwear is preferred.

• A strong passion for apparel and enjoyment in presenting to clients.

• Willingness to travel approximately 40% within the territory.

• Capability to analyze distributor, competitor, and overall industry markets.

• Proficient in training distributor sales teams and key customers.

• Skilled in developing customer-facing event and training content.

• Competent in executing brand marketing campaigns.

• Experienced in conducting end-user calls and market intelligence research.

🏝️ Benefits

• Mentorship and ongoing development opportunities.

• Competitive benefits packages.

• A diverse and inclusive workplace.

• Chances to collaborate with a varied group of colleagues.

• Celebrated meaningful connections and teamwork.