Brand Reputation – Social Media Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of Mactores’ social media strategy and content across platforms such as LinkedIn, X, YouTube, and other channels.

• Manage the editorial calendar and craft engaging social media copy.

• Collaborate with designers and video editors to produce platform-specific content for publication.

• Enhance leadership and delivery-expert personal brands through ghostwriting and employee advocacy initiatives.

• Identify, evaluate, negotiate, brief, manage, and assess B2B tech creator and influencer collaborations.

• Foster relationships with journalists and editors in the enterprise technology sector.

• Pitch stories to secure media coverage, interviews, podcast slots, and bylines.

• Compose press releases for product launches, partnerships, and client achievements.

• Oversee community interactions and track brand, competitor, and industry discussions.

• Monitor public sentiment and address complaints or negative publicity.

• Execute a client review program on platforms like Google, Clutch, and G2 in collaboration with the delivery team.

• Identify, draft, and submit award nominations.

• Manage co-marketing efforts with AWS and Anthropic, including announcements, events, and promotional activities.

• Cover AWS re:Invent, industry conferences, webinars, and Mactores events live on social media.

• Transform events into content and press opportunities.

• Allocate and justify the annual marketing budget.

• Maintain a weekly program cadence, manage trackers and Jira, and promptly flag any blockers.

• Enhance Mactores’ visibility through social media, press, influencer partnerships, and review platforms.

⛳️ Requirements

• Extensive knowledge of B2B review program operations, review-rating mathematics, platform policies, and ethical review solicitation practices.

• Ability to establish and maintain numerous third-party profiles at scale.

• Understanding of directory ranking algorithms, review metrics, profile completeness, and paid tiers.

• Proficient in writing award and analyst submissions using evidence, outcomes, and quantitative data.

• Skilled in pitch writing and nurturing relationships with enterprise technology journalists.

• Comprehension of paid versus earned media and FTC guidelines on native advertising labeling.

• Expertise in local SEO and Google Business Profile management, including claiming, video verification, multi-location eligibility, review handling, and recovery of suspended profiles.

• Familiarity with entity and knowledge graph concepts, including Wikidata and Wikipedia notability standards.

• Knowledge of SEO fundamentals, such as domain authority, referring domains, do-follow and no-follow links, anchor text, and link value.

• Capability to maintain consistent messaging across multiple profiles.

• Experience in program and budget management across fixed deadlines and various workstreams.

• Ability to discuss cloud, data, and AI topics credibly with technology editors and industry analysts.

• Capacity to work independently across parallel tasks and meet stringent external deadlines.

• Preferred experience marketing an AWS, Azure, or GCP partner or B2B services firm targeting US enterprises.

• Existing connections with enterprise tech journalists, podcast hosts, or B2B creators are preferred.

• Experience in building a personal brand for founders or executives on LinkedIn is preferred.

• Basic design and short-form video creation skills using tools like Canva, Figma, CapCut, or similar are preferred.

• Familiarity with tools like Sprout Social, Hootsuite, Brand24, Muck Rack, Cision, Taplio, or equivalents is preferred.

• Comfort with Jira or a willingness to learn the platform quickly is preferred.

🏝️ Benefits

• Freelance (Remote) arrangement.

• Equal opportunity employment practices.

• Structured recruitment process including pre-employment assessment, managerial interview, and HR discussion.

• Modest annual budget allocated for creators, sponsorships, boosted posts, and awards.