Brand Manager – Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation and coordination of integrated brand campaigns and significant events, ensuring that each activation is rooted in well-defined objectives, consumer insights, cultural relevance, and measurable KPIs.

• Convert brand strategy into comprehensive 360 campaign plans that encompass creative, PR, influencer, social media, partnerships, media, shopper marketing, digital, and loyalty channels.

• Act as the central point of contact among internal channel leaders, creative teams, agency partners, and cross-functional stakeholders to guarantee that campaign concepts, messaging, timing, and execution are interconnected and mutually supportive.

• Collaborate with creative and agency teams to develop campaign narratives, briefs, and activation strategies that embody OLIPOP’s brand voice and consumer proposition.

• Track brand, cultural, category, consumer, and campaign performance indicators to proactively uncover opportunities, risks, and areas for optimization.

• Direct cross-functional initiatives for new product launches, partnerships, flavor promotions, and brand-building campaigns, ensuring delivery with quality, cohesion, and accountability.

• Evaluate campaign performance and collaborate with channel leaders to distill insights, enhance future strategies, and relate outcomes back to brand and business objectives.

• Oversee project budgets within established parameters and advise on optimal spending allocations to maximize brand impact, campaign efficiency, and business results.

• Enhance integrated campaign planning practices by pinpointing process gaps, refining workflows, and disseminating best practices throughout the marketing team.

⛳️ Requirements

• A minimum of 8 years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related fields.

• Proven experience leading integrated 360 campaigns across various channels such as creative, PR, influencer, social media, partnerships, media, shopper marketing, digital, and/or loyalty.

• Strong foundational knowledge in brand management, including familiarity with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.

• Demonstrated ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable strategies.

• An integrated campaign thinker who understands how the complete 360 plan integrates across channels, partners, and consumer touchpoints.

• Strong brand management skills viewed through a communications-first lens — adept at balancing business goals, consumer insights, cultural relevance, and creative excellence.

• A clear and structured communicator who can align stakeholders, clarify subsequent steps, and keep complex projects progressing without losing sight of the broader brand narrative.

• A trusted cross-functional collaborator who builds credibility through consistent follow-through, sound judgment, and thoughtful influence.

• Comfortable navigating ambiguity, proactively identifying gaps, and making necessary adjustments to prevent fragmentation in work.

• A pragmatic, resilient, and optimistic individual who can sustain momentum across multiple workstreams in a fast-paced environment.

• Experience collaborating with creative, agency, and channel teams to craft briefs, campaign narratives, activation strategies, and post-campaign reviews.

• Familiarity with relevant marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is advantageous.

🏝️ Benefits

• Options for remote work

• Health insurance coverage

• Performance bonuses

• Flexible working hours