Brand Manager, Innovation

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to the development of Bobbie’s new formats innovation pipeline and pinpoint future growth avenues.

• Recognize consumer tensions, emerging behaviors, category trends, and whitespace opportunities.

• Convert consumer and market insights into innovation areas, product concepts, and strategic recommendations.

• Oversee the progression of new product concepts from initial ideas through development and commercialization.

• Create consumer propositions, positioning, product benefits, claims, and compelling reasons to believe.

• Transform consumer needs into product briefs and collaborate with Product Development and external partners.

• Direct consumer learning across concept, claims, product, packaging, and pricing testing.

• Construct business cases that include market sizing, pricing, COGS, margin, volume potential, and investment needs.

• Manage innovation projects through Bobbie’s Stage Gate process.

• Set hypotheses, success criteria, and learning agendas.

• Oversee risks, dependencies, trade-offs, milestones, and launch readiness.

• Collaborate across functions to develop integrated go-to-market strategies.

• Formulate positioning, pricing, pack architecture, channel strategy, claims, messaging, and launch recommendations.

• Create learning plans, including DTC pilots and test-and-learn strategies.

• Track trial, repeat, subscription behavior, consumer feedback, ratings and reviews, and unit economics.

• Advise on whether products should be optimized, scaled, pivoted, or discontinued.

• Maintain a deep understanding of consumers, parents, families, category disruption, and trends in food, nutrition, wellness, and CPG.

• Integrate consumer, competitive, financial, and performance data into strategic recommendations.

⛳️ Requirements

• 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles; classical brand management training is strongly preferred.

• Proven experience in developing and bringing new products to market from concept to launch, ideally in food, nutrition, wellness, or consumer products.

• Strong consumer, analytical, and commercial acumen with the ability to transform insights and data into engaging product concepts and business strategies.

• Established capability to lead intricate cross-functional initiatives, influence stakeholders, and advance projects in fast-paced and ambiguous settings.

• A builder mindset characterized by strong strategic thinking, curiosity, creativity, and a proactive approach.

• Alignment with Bobbie’s core values: Be Radical, Nurture the Tension, Deliver Ounce by Ounce, and Don’t Assume.

🏝️ Benefits

• Competitive stock options

• 401k with employer match

• Employee medical, dental, and vision insurance fully covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction

• US-based remote work model

• Flexible Time Off Policy (including Summer Fridays; half days on Fridays from Memorial Day through Labor Day)

• 16 paid company holidays, plus an end-of-year holiday shutdown

• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid

• One year subscription to Bobbie

• $75 monthly internet stipend

• Co-working space reimbursement