Brand & Growth Lead – MENO! App

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will spearhead the development and management of the pre-launch and launch campaign for MENO!, focusing primarily on direct-to-patient strategies.

• You will convert the existing positioning and brand strategy into engaging messaging across all pertinent channels.

• You will create a social media strategy that enhances reach, relevance, and trust—especially among women aged 40 and above.

• You will generate content and campaign concepts for both organic and paid channels, collaborating closely with Design, Medical, Growth/Data, and Commercial teams to bring these ideas to fruition.

• You will design the entire digital funnel: guiding users from awareness and interest to conversion and activation.

• You will operate in a data-driven manner, rapidly testing hypotheses and applying a growth-hack mindset that is pragmatic, creative, and results-oriented.

• You will ensure that communications in the healthcare context remain credible, compliant with regulations, and empathetic.

• You will consider medical prescriptions as a vital component of the model and coordinate with relevant teams on HCP/professional communications, while primarily focusing on the patient side.

• You will maintain alignment of launch activities, establish clear priorities, and ensure that innovative ideas are transformed into concrete assets, campaigns, and measurable outcomes.

⛳️ Requirements

• You possess experience in developing and executing launch campaigns, preferably for digital products, consumer health offerings, or complex/educational services.

• You excel in direct-to-consumer/direct-to-patient marketing and understand how to not only reach target audiences but also engage them effectively.

• You have a strong grasp of social media, content, and community-oriented communication—particularly for audiences that require a credible and sensitive approach.

• You think both creatively and commercially: for you, brand, messaging, funnel, conversion, and performance are interconnected.

• You adopt a growth-hack mentality: test, learn, optimize, and scale—without getting bogged down in lengthy conceptual phases.

• You have the ability to distill complex topics into straightforward, clear, and emotionally compelling messages.

• You exhibit empathy for the target demographic and sensitivity in the healthcare context: avoiding cure claims and stigma, while fostering trust, relevance, and medical diligence.

• You are able to work independently in a structured and pragmatic manner, adapting quickly during an intense launch phase—even without a large team or costly agencies.

• You are skilled in utilizing modern marketing and AI tools to enhance efficiency and effectiveness.

• You possess excellent German language skills, both spoken and written, along with a strong sense of language, tone, and impact.

• You are also proficient in English.

• You are available on short notice.

• Advantageous: experience in the healthcare, DiGA, or pharma-consumer sectors.

🏝️ Benefits

• Real purpose: Your work will directly contribute to enhancing women's healthcare during a challenging life stage, making a meaningful difference in patients' lives.

• A strong foundation: Leverage the resources, scientific expertise, and evidence of one of Europe's leading digital health companies, playing an active role in shaping the future of healthcare.

• Highly motivated team: Join our international team of experts dedicated to advancing digital health and improving patient care globally.

• Work in cross-functional teams: Our innovative, AI-supported approach and flat hierarchies empower you to work autonomously, take end-to-end responsibility, and develop impactful solutions alongside colleagues from various disciplines.

• A key role with scope to shape: Take true ownership of a strategically crucial launch and actively influence processes, products, and structures—you will be a catalyst, not just a participant in the process.

• Personal development: We continuously support your personal and professional growth through our feedback-oriented culture and individualized development opportunities.

• Attractive starter package: In addition to competitive compensation, we provide modern work equipment such as MacBooks, ergonomic office setups, and flexible working hours to ensure an optimal work-life balance.

• Comprehensive employee benefits: We support your health and work-life balance with subsidies for EGYM Wellpass and Urban Sports Club, as well as contributions to the Deutschland-Ticket and company pension plan.

• Relaxed working atmosphere: Our office, located in the heart of Hamburg, offers a comfortable environment, complete with corporate benefits, regular sports activities, company events, and a pleasant, appreciative working culture.

• Long-term perspective: A freelance start can, based on mutual interest, evolve into a long-term collaboration or even a permanent position.