Brand Experience Executive – Account Executive

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive sales through direct-to-consumer initiatives during in-store events, animations, and masterclasses.

• Strategize, implement, and oversee impactful consumer activations that boost traffic, conversion, and additional sales.

• Achieve outstanding sales performance in relation to daily sales targets and overall territory goals.

• Engage consumers actively through product demonstrations, storytelling, sampling, and tailored recommendations.

• Recognize selling opportunities in-store and adjust strategies to optimize results during peak traffic times.

• Manage the complete execution of in-store events, including planning, scheduling, staffing, and on-site leadership.

• Recruit, train, and oversee a demonstrator team to guarantee consistent execution and sales standards.

• Ensure all events comply with brand guidelines and commercial priorities.

• Collaborate with store teams to secure optimal event placement, timing, and visibility.

• Provide engaging product knowledge and selling skills training to Beauty Advisors and store personnel.

• Inform teams about brand positioning, key product advantages, and competitive differentiators to ensure front-line associates can effectively communicate brand messages and selling points.

• Mentor store teams on storytelling, sampling methods, upselling, and cross-selling.

• Audit planogram adherence, tester accessibility, shelf health, and visual standards.

• Partner with store teams to enhance brand visibility during product launches, inserts, gift-with-purchase events, and other high-impact periods.

• Maintain high execution standards to support sell-through and brand presence.

• Manage an assigned territory with an organized and efficient store routing plan.

• Plan daily schedules to optimize productivity, coverage, and selling time.

• Travel regularly between stores and regions, requiring proficiency in driving and time management.

• Prioritize stores and activities based on sales performance, opportunities, and business requirements.

• Foster strong, trusted relationships with Store Managers and Beauty Advisors.

• Influence in-store priorities by maintaining brand visibility and demonstrating value.

• Secure incremental opportunities like additional space, table placement, or enhanced event support.

• Translate head office strategies into clear, motivating actions for store teams.

• Monitor weekly POS performance to pinpoint gaps, risks, and potential opportunities.

• Utilize sales insights to guide event planning, training focus, and territory prioritization.

• Deliver timely feedback to head office regarding consumer responses, competitive activities, and execution insights.

• Track event performance and sales results to foster continuous improvement.

⛳️ Requirements

• 2-3 years of experience in field sales, in-store selling, or brand activation within the beauty sector.

• Strong sales orientation with a proven track record of achieving results against targets.

• Excellent product knowledge in skincare; fragrance experience is a substantial asset.

• Confident and engaging communicator with exceptional storytelling and presentation abilities.

• Experience in training, coaching, or leading demonstrator or retail teams.

• Highly organized with solid territory planning and time management skills.

• Comfortable working independently in a field-based role, involving frequent travel and driving.

• High energy, proactive, and passionate about selling, education, and brand experience.

• Ability to cultivate strong relationships and influence outcomes in a retail setting.

• Proficient in Microsoft Office tools (Outlook, Excel, and Word) for scheduling, reporting, and communication.

🏝️ Benefits

• Employees (and their families) are eligible for medical, dental, and vision benefits.

• Employees benefit from the co-paid basic life insurance policy and short-term disability insurance.

• Additional benefits include, but are not limited to, long-term disability, healthcare spending accounts, Employee and Family Assistance Program, Health & Fitness Reimbursement, etc.

• Employees can also enroll in our Registered Retirement Savings Plan (RRSP) and Registered Pension Plan (RPP).

• Employees will receive three weeks of vacation, pro-rated based on the date of hire for the first year of employment, along with twelve paid holidays throughout the calendar year.