Brand Director – Director de Marca Visual

📋 Description

• Understand the business before designing.

• Collaborate closely with the founders to translate vision, ambition, and value proposition into a cohesive identity.

• Hold the authority and judgment to assess the current branding, deciding what to keep, reinterpret, and reconstruct.

• Take full ownership of the process: don’t wait for instructions; bring initiatives and propose ideas that elevate the agency's perceived value.

• Build experiences, not just individual pieces.

• Every touchpoint (website, navigation, text, video, dossier) should be conceived as part of an unforgettable user experience.

• Work using prototyping and validation methodologies.

• Present daily progress to the founders and validate the vision before execution.

• Aim for zero rework due to misalignment.

• Coordinate with the internal support team (design, copy, AI) while maintaining autonomy.

⛳️ Requirements

• Over 8 years of experience in branding, creative direction, or art direction with a brand-focused approach.

• A portfolio showcasing brands built comprehensively, not just individual pieces (we want to see systems, not posts).

• Proven experience in building or rebranding brands with global ambition.

• Previous experience in boutique agencies, branding studios, creative consultancies, or premium studios.

• Non-negotiable skills: True ownership (does not wait for instructions, brings them).

• Authority to defend opinions while integrating feedback swiftly.

• Strategic thinking prioritized over aesthetic concerns.

• Agile work and iterative validation, without paralyzing perfectionism.

• Mastery in composition, typography, visual direction, and storytelling.

• Ability to translate brand ambition into concrete and memorable assets.

• Editorial sensitivity + experience vision + business acumen.

• Knowledge and tools: Strategic creative direction (thinking about the business).

• Expert level in Adobe Creative Suite.

• Proficiency in generative AI tools: Midjourney, Runway, ChatGPT, Claude, Sora, or equivalents (advanced usage, not basic).

• Strong knowledge of UX/UI for web direction.

🏝️ Benefits

• Full-time freelance collaboration model with a high level of autonomy.

• Flexibility to organize your time and balance with other projects.

• Participation in comprehensive campaigns for relevant brands.

• Collaboration with a dynamic, multidisciplinary creative team that is constantly evolving.

• An environment that values initiative, talent, and the ability to solve real challenges.