VP, Brand Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee comprehensive brand strategy for key accounts from start to finish

• Establish brand identity, go-to-market strategy, and creative direction

• Facilitate client workshops, strategic conversations, and presentations

• Convert insights, research, audience requirements, and business goals into actionable plans, briefs, and recommendations

• Ensure that execution is consistently aligned with brand strategy

• Collaborate across departments including Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and others

• Supervise, mentor, and nurture the growth of junior strategists

⛳️ Requirements

• 10+ years of experience in brand strategy, strategic planning, or similar roles, ideally in healthcare, pharma, life sciences, or a highly regulated sector

• Demonstrated capability to independently guide strategy across intricate accounts

• Experience in developing brand positioning, messaging frameworks, strategic foundations, go-to-market strategies, creative briefs, and campaign strategies

• Proficient in audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers

• Exceptional storyteller, facilitator, and presenter with the skill to distill complex information into engaging narratives

• A collaborative leader who engages effectively across functions

🏝️ Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)

• Life insurance

• Disability coverage

• Medical, dental, and vision plans

• Enjoy flexible working arrangements, including hybrid and remote work

• Option to work from anywhere in the world for two weeks each year

• 20 vacation days plus one personal well-being day

• Recognize 9 public holidays

• Gifted end-of-year holidays

• Early Summer Friday finish in June, July, and August

• Access to free counseling through our employee assistance program

• Personalized health support

• Enhanced maternity, paternity, family leave, and fertility policies