Brand Content & Communications Associate Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete content strategy and development for national paid media across TV/ADTV, paid social, paid digital, and search, overseeing briefs, creative development, MLR routing, and OTIF asset trafficking.

• Act as the brand leader for continuous paid social initiatives, creating awareness and consideration assets across platforms such as Meta, Reddit, WebMD, Patient Point, and others.

• Direct the content strategy for CRM and owned channels, which includes the website (blog/recipe), organic social, DTC promotions, email, loyalty programs, and consumer education efforts.

• Manage content reviews and MLR routing for all DTC materials, including emails, website banners, landing pages, site updates, recipe content, and blog posts.

• Handle monthly content calendar planning, tentpole briefs/playbooks, and the execution of cross-functional owned channels (weekly campaign execution meetings, monthly content planning).

• Assist in the expansion and creative update of the platform for 2027, transitioning storytelling from recovery to a focus on both recovery and proactive wellness/healthy longevity, in collaboration with agencies.

• Participate in campaign briefings, concept evaluations, asset development, and MLR routings aligned with the Q2 ’27 campaign launch.

• Aid in the development and activation of a cultural tentpole platform that encompasses events such as Lifelong Learning, Community in Motion, and Active Grandparenting.

• Help transform cultural themes into ongoing and moment-specific content and partnership opportunities across owned, paid, and influencer channels.

• Serve as the primary Communications contact for the Influencer team managing the ongoing influencer/creator program, including day-to-day agency interactions, annual briefs, creator selection, content evaluations, budgets, and sampling.

• Function as the brand point of contact for key agencies and collaborate across Brand Management, Medical Affairs, Creative Services, DTC, Community & Culture, and PR.

⛳️ Requirements

• A minimum of 3 years in brand marketing/communications, preferably within CPG, health, or nutrition sectors.

• Demonstrated experience in managing integrated paid and owned content throughout the funnel (TV, paid social, search, CRM, DTC, website).

• Strong skills in agency and cross-functional management; comfortable overseeing MLR-routed deliverables and OTIF trafficking.

• Ability to convert brand strategy and cultural insights into compelling on-brand creative and content.

• Highly organized, adaptable under tight deadlines, and an effective collaborator — committed to speed, agility, collaboration, and courage.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Disability insurance