Brand and Business Strategist

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Formulate and implement brand and business strategies that enhance brand identity, boost market relevance, and promote business and revenue growth.

• Establish Quigley-Simpson’s strategy function, encompassing processes, tools, and standards.

• Develop and uphold comprehensive brand strategies and positioning for clients.

• Conduct research on markets, competitors, culture, and consumers.

• Identify target demographics, customer requirements, and market opportunities.

• Articulate brand purpose, vision, values, personality, and messaging.

• Create positioning and unique value propositions.

• Design brand messaging frameworks and communication strategies.

• Assist in managing brand guidelines to ensure consistent brand representation across various channels.

• Oversee campaigns and creative initiatives to guarantee brand consistency.

• Transform business objectives into brand and marketing strategies.

• Monitor brand perception, awareness, and competitive standing.

• Evaluate campaign and market performance, providing recommendations for enhancements.

• Discover new avenues for brand and business expansion among underserved audiences, markets, and product offerings.

• Present strategic insights and recommendations to senior stakeholders.

• Develop a perspective on AI and emerging tools for strategy and creative development.

• Create a systematic approach that links insight to strategy, execution, results, and learning, complete with operational cadence, tools, and governance.

• Make strategy transparent, actionable, and integrated into daily agency operations.

• Lead strategic initiatives for new business pitches in collaboration with growth, creative, media, and account leadership.

• Act as a senior strategic advisor to key clients and high-value prospects.

⛳️ Requirements

• Experience in client or agency marketing leadership roles.

• Over 15 years of experience in the field.

• Proficiency in brand strategy, marketing strategy, advertising, and consumer insights.

• Strong research, analytical, and strategic thinking abilities.

• Exceptional written and verbal communication skills.

• Capability to distill complex research into clear strategic recommendations.

• Robust presentation and storytelling abilities.

• Experience in cross-functional collaboration with creative and marketing teams.

• Proven track record in recruiting and developing strategic talent.

• Familiarity with emerging innovations and tools that drive growth.

• A builder mindset focused on developing tools, processes, and operational enhancements.

• Preferred: Expertise in consumer and market research.

• Preferred: Skills in competitive analysis.

• Preferred: Knowledge in brand positioning.

• Preferred: Experience in audience segmentation.

• Preferred: Proficiency in messaging and storytelling.

• Preferred: Background in marketing strategy.

• Preferred: Experience in campaign development.

• Preferred: Ability to interpret data and insights.

• Preferred: Skills in developing presentations.

• Preferred: Understanding of digital and social media marketing.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Collaborative and innovative work environment.