Brand Activation Manager – Interim

This is a fully remote position, open to applicants in South Korea.

📋 Description

• Activate Oatly's local brand calendar throughout Korea.

• Create and implement unforgettable events, partnerships, and cultural initiatives.

• Work collaboratively with the Commercial and Barista teams to foster market growth.

• Spot opportunities to enhance Oatly's visibility and relevance, making it impossible to overlook.

• Oversee agencies and suppliers from the initial briefing stage to execution.

• Assist in budgeting, planning, and reporting for activation projects.

• Manage production, logistics, staffing, and on-site execution.

• Collaborate with both local and global teams to ensure all activations align with Oatly's standards.

• Spearhead local brand activations in Seoul and its surrounding areas.

• Report to the Executive Creative Director for International Markets and the Country Manager for APAC.

⛳️ Requirements

• Proven experience in bringing brands to life through activations, events, partnerships, marketing, or other consumer-facing initiatives.

• In-depth understanding of Seoul’s food, coffee, culture, lifestyle, and emerging trends.

• Extensive network within hospitality, media, creators, communities, and cultural spaces.

• Skill in identifying opportunities and cultivating meaningful partnerships, launches, and activations.

• Professional fluency in both Korean and English.

• A proactive, resourceful, and adaptable mindset.

• Capacity to manage multiple projects, deadlines, and stakeholders effectively.

• Strong relationship-building skills that foster collaboration.

• Comfort with change, ambiguity, and occasional disorder.

• Composure under pressure, with the ability to maintain project momentum when plans shift.

🏝️ Benefits

• Opportunity to work with a leading brand in the plant-based sector.

• Collaborative and dynamic work environment.

• Professional development opportunities.

• Competitive salary and benefits package.