Book Blast Event Marketing Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Act as the marketing manager for the Book Blast program.

• Accountable for the program's positioning and messaging.

• Carry out annual program planning activities.

• Offer recommendations for product enhancements.

• Create initiatives to boost reading engagement.

• Supervise the evolution of childcare and middle school programs.

• Execute the parent education strategy.

• Lead the development of seasonal campaigns.

• Contribute to the program roadmap.

• Collaborate with leadership and cross-functional teams for innovation and growth.

• Manage the communication strategy for Book Blast participation and engagement.

• Create marketing assets for customers related to Book Blast.

• Identify opportunities to enhance program performance.

• Develop and refine participation drivers throughout the Book Blast experience.

• Manage the testing roadmap for communications and engagement initiatives.

⛳️ Requirements

• Minimum of 4 years of marketing experience.

• Proven experience in developing integrated marketing campaigns.

• Excellent copywriting and messaging abilities.

• Experience in managing creative projects and vendors.

• Proficient in analyzing campaign performance and customer behavior.

• Experience in cross-functional collaboration to achieve business outcomes.

• Preferred background in product marketing.

• Preferred experience in education, literacy, fundraising, or event-based marketing.

• Email marketing experience is preferred.

• Experience in optimizing customer journeys is preferred.

• Familiarity with A/B testing is preferred.

• Creative development experience is preferred.

• Project management experience is preferred.

🏝️ Benefits

• 401(k)

• Dental insurance

• Vision insurance

• Health insurance

• Flexible Spending Account/Health Savings Account

• Supplemental benefits (critical illness, accident, & hospital indemnity)

• Employee assistance program

• Internet stipend

• Company paid life insurance + buy-up option

• Company paid short-term & long-term disability insurance

• 13 paid holidays throughout the year

• Paid Time Off

• Paid Volunteer Time Off

• Work from home