Bilingual Digital Growth Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Lead the strategy and performance for digital channel growth encompassing online ordering, third-party delivery, and loyalty programs.

• Responsible for key performance indicators (KPIs) such as digital sales mix, conversion rates, customer frequency, average transaction value, and retention rates.

• Create and maintain performance dashboards, establish reporting schedules, and implement insight-driven optimization practices.

• Manage the daily planning and execution across all digital platforms to ensure operational reliability and readiness.

• Convert strategic goals into standard operating procedures (SOPs), playbooks, and execution standards for agencies, internal teams, and franchisees.

• Identify risks, gaps, and performance challenges; communicate insights and recommendations clearly, supported by data.

• Direct the ongoing management and enhancement of third-party delivery platforms.

• Collaborate across functions to enhance awareness, promotions, profitability, and operational compliance.

• Propel platform sales and conversion within owned Dairy Queen channels while maintaining brand standards and franchisee profitability.

• Assist in defining, launching, and scaling Dairy Queen Mexico’s loyalty programs and first-party e-commerce platforms.

• Design customer journeys, program mechanics, and activation plans with an emphasis on adoption and practicality.

• Establish foundational governance, SOPs, and measurement frameworks necessary for sustainable growth.

• Oversee social media, website, and SEO performance as part of the overall digital ecosystem.

• Ensure that activities generate traffic, engagement, and conversions in alignment with digital growth objectives.

• Manage agency partnerships to ensure alignment with brand and business goals.

• Act as a reliable digital partner for franchisees across all digital initiatives.

• Create training materials, communications, and playbooks to foster adoption and build confidence.

• Deliver clear and credible presentations in franchisee forums and working sessions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience in place of a degree; MBA is a plus.

• Over 5 years of digital marketing experience, preferably in QSR, retail, or franchise settings.

• Proven experience in launching and scaling digital platforms, including online ordering, delivery, and loyalty systems.

• Strong knowledge of digital performance drivers, delivery ecosystems, and e-commerce optimization strategies.

• Demonstrated ability to influence cross-functional partners without having direct authority.

• Required verbal and written fluency in both English and Spanish.

• Proficient in Microsoft Word, Excel, and PowerPoint.

• Willingness to travel locally and internationally up to 10% of the time.

🏝️ Benefits

• Inclusion & Belonging

• Fostering a culture of community where employees can bring their authentic selves to work.