B2C Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete acquisition and activation process that brings candidates to our platform.

• Develop and manage targeted nurture flows and re-engagement campaigns within our marketing automation system.

• Oversee email acquisition initiatives from start to finish, including list strategy, segmentation, content creation, and performance analysis.

• Collaborate with Product teams to pinpoint where candidates disengage between registration and their first placement.

• Establish the tracking and attribution framework that links advertising expenditure to activation and placements across various channels and job categories.

• Leverage AI tools to enhance audience research, creative development, and campaign refinement as an integral component of your workflow.

⛳️ Requirements

• High School Diploma, GED / GSCEs / A Levels or equivalent qualifications.

• Bachelor’s degree is preferred, but relevant experience may be considered in lieu of a degree.

• 6 to 8 years of experience in performance or growth marketing, with direct, hands-on management of lifecycle and email programs.

• Proven experience utilizing AI tools as a fundamental aspect of your marketing processes.

• Background in a two-sided marketplace, platform product, or any setting where users must complete steps after registration to derive value.

• Experience in developing audience personas or Ideal Customer Profiles (ICPs) and converting them into distinct campaign strategies.

• Capability to independently create and optimize landing pages.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• A dynamic and inclusive work environment.