B2B Performance Marketing Manager

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• You will manage a paid budget that reaches six figures monthly at ramp, distributed in monthly segments based on strict cost-per-lead targets: achieve your goals and the subsequent segment is unlocked and increased; fail to meet them and spending is paused while we work on solutions together.

• There are two approaches: high-volume self-serve registrations for our corporate card product (rapid feedback loops, days to insight) and targeted campaigns for our embedded-finance platform (longer cycles, pipeline-focused).

• Each dollar is linked to a lead-and-gross-profit forecast.

• You will transform this into the internal engine driving one of the fastest-growing card platforms globally, with your outcomes visible in the company's gross profit, reviewed weekly, in a transparent manner.

⛳️ Requirements

• Over 5 years of direct experience in B2B paid acquisition; you have personally managed over $1M in cumulative spend and executed $50K+ months on accounts under your control — and you can provide evidence of the accounts or the metrics.

• Demonstrable evidence of having improved a channel's CPL or CAC significantly through structural changes (account restructuring, bidding strategies, audience segmentation, creative systems) — including before-and-after metrics.

• Proficiency in attribution: you understand the discrepancies between platform metrics and CRM data, and which metric determines bonus calculations.

• Expertise across 8 or more tools that you can name and describe confidently.

• An experimental mindset with a disciplined approach: swift testing cycles, clearly defined stop-loss triggers, and no attachment to past investments.

• Proficient in SQL and spreadsheets as primary tools, with AI as a significant enhancer.

🏝️ Benefits

• Insurance coverage following the probation period.

• Reap Card stipend and allowance for remote setup.

• Access to AI tools in the workplace — along with the opportunity to learn, experiment, and grow with them.

• A culture that values innovation, inclusion, and ongoing learning.