B2B Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish and enhance B2B performance campaigns — Google Ads, LinkedIn Ads, and Microsoft Ads, focusing on outbound lead generation and quantifiable CAC/ROAS.

• Design outbound lead campaigns — audience segmentation, crafting ad messaging for B2B decision-makers, and connecting sequences between paid channels and the CRM.

• Create clean HubSpot attribution — implement UTM tracking, GA4, conversion events, and fully integrate multi-touch attribution in HubSpot.

• Execute SEO & GEO strategies — incorporate technical SEO and Generative Engine Optimization as the organic complement to paid efforts.

• Actively incorporate AI tools into workflows — enhance campaign analysis, audience insights, and reporting using LLMs and AI agents.

• Develop reporting and dashboards — designed not just for aesthetics, but to enable decision-makers to instantly view pipeline costs and outcomes.

• Contribute to RoaaS delivery — engage in ongoing retainer mandates and create solutions that integrate into the BEE AI Revenue HUB as templates.

⛳️ Requirements

• Expert-level SEA proficiency is essential — Google Ads expertise: campaign structure, bidding strategies, Quality Score, and conversion tracking. You will independently manage budgets.

• Advanced knowledge of LinkedIn Ads — account-based marketing, targeting decision-makers, Sponsored Content, and Lead Gen Forms. You grasp the distinctions between B2B and B2C targeting.

• Experience in B2B lead generation — you understand the nuances between B2C performance and B2B decision-maker campaigns. MQL, SQL, and CAC are terms you are well-acquainted with.

• Daily use of AI tools — you efficiently utilize LLMs, prompts, and AI assistants in your work, rather than treating them as novelties.

• Strong analytical mindset — you interpret data, derive insights, and adjust campaigns based on data without waiting for agency input.

• Native-level proficiency in German — you communicate clearly and directly, avoiding marketing jargon.

• Preferred: basic knowledge of HubSpot — you can manage contacts, deals, lists, and reports; deeper architectural understanding will be acquired on the job.

• Fundamental knowledge of SEO & GEO — you comprehend the impact of generative search engines and how they influence the paid/organic balance.

• Familiarity with n8n or a keen interest in automation — if you prefer automating workflows over manual clicking, you are an ideal candidate.

🏝️ Benefits

• Competitive salary — aligned with market standards and based on performance.

• Remote-first culture with flexibility — based in Germany or remote, with no requirement for office presence.

• Tangible B2B impact — engage in projects with actual revenue responsibility, rather than internal campaigns for imaginary KPIs.

• Modern technology stack — HubSpot Enterprise, Google Ads, LinkedIn Ads, GA4, Claude, n8n. No outdated systems.

• Learning and development budget — actively supported for certifications, conferences, and relevant training opportunities.