B2B Marketing Operations Coordinator

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and sustain high-quality prospect lists utilizing tools such as Apollo, Clay, and other data sources.

• Clean, deduplicate, validate, and format lead data for outreach and CRM imports.

• Enrich contacts and companies with necessary fields (titles, seniority, industry, employee count, location, domain, etc.).

• Implement suppression rules to prevent duplicates, existing customers, unsuitable accounts, and deliverability risks.

• Establish and manage the HubSpot CRM structure, including pipelines, stages, lifecycle logic, properties, views, and object structures (contacts, companies, deals).

• Create and configure dashboards and reports.

• Set up automations using HubSpot workflows: lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications.

• Ensure proper data mapping between outbound tools and HubSpot: imports, field mapping, naming conventions, and standardization.

• Maintain CRM hygiene and operational consistency (data quality, deduplication rules, process adherence).

• Establish and oversee outbound email infrastructure: sending domains, inboxes, warm-up, and DNS records (SPF, DKIM, DMARC).

• Continuously monitor deliverability health: bounce rates, spam signals, reputation, and sending limits.

• Rapidly troubleshoot issues and implement remediation (list cleanup, domain changes, throttling, copy adjustments).

• Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.

• Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).

• Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.

⛳️ Requirements

• Extensive experience with HubSpot (setup/admin mindset): pipelines, properties, workflows/automation, imports, and basic reporting.

• Familiarity with HubSpot integrations (email tools, calling tools, enrichment tools).

• Practical experience with outbound tools such as Apollo, Clay, Instantly / Smartlead / or similar platforms.

• Strong understanding of deliverability fundamentals: SPF / DKIM / DMARC, domain warm-up, and sending best practices.

• Proficient in spreadsheet tools (Sheets/Excel): data cleaning, transformation, QA, and deduplication logic.

• Comfortable working across multiple tools while ensuring systems remain clean and properly aligned.

• Must-Have Traits:

• Detail-oriented and technical: you do not deliver flawed variables or disorganized CRM data.

• Process-driven: you create repeatable systems rather than one-off solutions.

• Self-sufficient: capable of managing multiple implementations and campaigns without constant oversight.

• Effective communicator: able to articulate changes, reasons behind them, and subsequent steps.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.