B2B Growth Marketer

This is a fully remote position, open to applicants in Europe.

📋 Description

• Initiate every engagement by establishing a solid foundation for a successful go-to-market strategy: Analyze the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that directs all go-to-market efforts.

• Formulate a positioning and messaging strategy that enhances the client's memorability and simplifies the purchasing process.

• Achieve internal and external alignment on the strategy, presented as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.

• Establish the strategy and framework for a top-tier, people-focused LinkedIn initiative that elevates authority, cultivates trust and education with the audience, and generates inbound opportunities.

• Design a tailored LinkedIn content strategy that aligns the LinkedIn initiative with business objectives – featuring a compelling content narrative, thought-leadership positioning, and clearly defined content pillars to ensure consistency and relevance.

• Conduct bi-weekly content discussions to extract each client's expertise, stories, and perspectives as foundational input for creative ideas.

• Maintain smooth communication and keep timelines on track across all accounts you manage. Compile monthly performance reports so clients are consistently informed about the progress of their content and pipeline.

⛳️ Requirements

• Practical B2B marketing experience in positioning, messaging, and ICP definition – you understand how to translate strategy into actionable insights for a revenue team.

• Exceptional writing and communication skills in both German and English.

• Strong copywriting abilities – you can present an expert in their best light.

• Familiarity with LinkedIn as a primary go-to-market channel, encompassing content operations, automation tools (network expansion, engagement capture, enrichment), and paid promotion through Thought Leader Ads.

• Highly organized work style, adept at managing multiple accounts and various moving parts simultaneously.

• Innate curiosity – eager to explore any industry or subject matter.

• Keen research skills, developing a thorough understanding before drafting any content.

• Detail-oriented approach with high standards for quality.

• Grounded confidence – self-assurance rooted in genuine competence, allowing for humility in acknowledging uncertainties while maintaining composure.

🏝️ Benefits

• Participate in building and shaping DACH's premier Pipeline, Sales & HubSpot agency.

• Work with a manageable roster of focused clients (4–6 at a time).

• Establish yourself as a specialist expert in the B2B sales sector.

• Enjoy 90% remote work and streamlined decision-making processes.

• Receive performance-based compensation linked to results.

• Access a professional development budget of up to 5,000 CHF annually.