B2B Email Growth Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of and implement comprehensive email campaigns, which encompass writing, designing, launching, and refining.

• Oversee multiple campaigns at once, ensuring compliance with deadlines, quality expectations, and performance metrics.

• Conduct targeted campaigns aimed at enhancing lead generation, upselling, and cross-selling efforts.

• Evaluate campaign performance (including open rates, CTR, conversion rates, and hit rates) and make real-time modifications as needed.

• Create and uphold segmented lists along with targeted messaging founded on customer insights and buyer personas.

• Collaborate closely with the Sales team to ensure effective lead transfer and follow-up coordination.

• Maintain and enhance email workflows and nurturing campaigns within Salesforce Marketing Cloud Account Engagement (Pardot).

• Guarantee that all campaigns are accurate, well-formatted, and consistent with brand and messaging guidelines.

• Recognize opportunities within the current customer base to boost engagement and increase wallet share.

• Enhance campaign execution through ongoing testing and iterative improvements.

⛳️ Requirements

• A minimum of 3 years of practical B2B email marketing experience.

• Demonstrated capability to independently execute and manage multiple campaigns simultaneously.

• Proficiency with Salesforce Marketing Cloud Account Engagement (Pardot) is essential.

• Excellent organizational abilities and keen attention to detail.

• Skilled at managing deadlines and priorities in a dynamic environment.

• A data-driven approach with the capacity to analyze and respond to campaign performance metrics.

• Experience collaborating cross-functionally with Sales teams.

• Preferred background in manufacturing, industrial, or technical B2B settings.

• Familiarity with segmentation, lead scoring, or marketing automation tools.

• Knowledge of CRM systems along with campaign tracking and reporting.

• Experience in supporting upsell and cross-sell campaigns.

🏝️ Benefits

• Competitive salary along with a bonus program.

• Extensive benefits package, including medical, dental, vision, life, and disability coverage.

• 401(k) plan with a generous company match.

• Paid Time Off (PTO) policies.

• 90-day cash incentive program.

• Tuition assistance for ongoing education.

• Opportunities for growth within a rapidly expanding organization.