B2B Demand Generation Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the planning and implementation of marketing strategies for designated industry sectors, ensuring alignment with growth objectives and pipeline targets.

• Create and execute marketing plans tailored to specific verticals in collaboration with sales, industry leadership, and the partnership team.

• Convert business goals into cohesive demand generation and account-based marketing (ABM) initiatives that foster a qualified pipeline.

• Collaborate with sales teams to identify target accounts, buying groups, and engagement tactics.

• Initiate and oversee multi-channel campaigns that encompass events, digital media, content, public relations, and partner marketing.

• Develop account engagement strategies focused on key accounts and industry verticals.

• Ensure comprehensive campaign execution from planning through to lead flow and conversion.

• Monitor and report on pipeline performance metrics, including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and influenced revenue.

• Evaluate campaign effectiveness and continuously enhance strategies based on data insights.

• Work closely with Marketing Operations on lead management, attribution, and analytics reporting.

• Assist in high-impact industry events, executive programs, and field marketing initiatives.

• Lead and mentor team members while coordinating with cross-functional contributors.

• Collaborate with global marketing teams, including colleagues in Brazil, to synchronize execution and exchange best practices.

• Manage budgets, oversee expenses, and coordinate with vendors.

⛳️ Requirements

• 5–8 years of experience in B2B demand generation, growth, or vertical marketing, preferably within technology, consulting, or digital services sectors.

• Demonstrated success in generating pipeline growth in enterprise or complex sales settings.

• Experience collaborating closely with enterprise sales teams and navigating lengthy buying cycles.

• Strong background in account-based marketing (ABM) and integrated campaign execution.

• Capability to contribute to marketing strategies while executing programs directly.

• Excellent stakeholder management skills, with experience working alongside senior executives and cross-functional teams.

• Experience in managing marketing team members or coordinating efforts across distributed teams.

• Familiarity with marketing AI, digital transformation, or enterprise technology services.

🏝️ Benefits

• Competitive Salary

• Generous paid vacation days

• Unlimited sick time

• 100% paid health & dental benefits starting day one

• Annual profit-sharing distribution

• Retirement match

• Paid parental leave

• Dedicated career advisor