AVP, Salesforce CRM Product Owner

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take ownership of and articulate the vision, strategy, roadmap, and priorities for the Salesforce CRM product.

• Advocate for stakeholder needs while making decisions based on value-driven trade-offs and prioritization.

• Convert business outcomes and user requirements into epics, features, user stories, acceptance criteria, and release priorities.

• Lead discovery efforts with business units, end-users, operations, sales, marketing, service, data, and technology teams.

• Collaborate with Salesforce administrators, architects, developers, analysts, data teams, integration partners, vendors, and delivery partners to design CRM solutions.

• Engage in agile ceremonies, including backlog refinement, demonstrations, reviews, testing, and preparing for releases.

• Establish success metrics, adoption targets, product KPIs, and metrics for value realization.

• Assist with product launches, adoption strategies, change management, training, communications, business readiness, and ongoing improvement.

• Maintain relationships with senior business and technology stakeholders, providing updates on roadmap progress, decisions, risks, dependencies, and delivered value.

• Identify opportunities to streamline processes, enhance data quality, minimize manual efforts, boost productivity, and create personalized CRM experiences.

⛳️ Requirements

• Proven experience in Salesforce CRM product ownership, encompassing product vision, roadmap development, backlog management, prioritization, and measurable business outcomes.

• In-depth knowledge of CRM functionalities, user workflows, data quality, adoption factors, and Salesforce applications across sales, service, marketing, operations, and client/advisor interactions.

• Capability to transform business strategies and user needs into product specifications, user stories, acceptance criteria, release plans, and value-based decisions.

• Experience in agile delivery environments, including backlog refinement, sprint planning, demonstrations, testing, release readiness, and iterative value delivery.

• Excellent stakeholder management and communication skills with senior business and technology audiences.

• Ability to balance strategic product direction with practical execution and maintain a scalable long-term Salesforce CRM roadmap.

• Experience collaborating with Salesforce administrators, architects, developers, business analysts, integration teams, vendors, and delivery partners.

• Proficiency in using data, user feedback, adoption metrics, and product performance insights to assess impact and drive continuous enhancement.

• Executive presence and a consultative leadership style; adept at building trust, navigating ambiguity, resolving conflicts, and fostering alignment in a complex matrixed organization.

• Preferred Salesforce certifications include Salesforce Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Product Owner certification.

• A bachelor’s degree or master’s degree in business, technology, product management, marketing, or a related field, or equivalent work experience is required.

🏝️ Benefits

• Health, dental, vision, and life insurance plans.

• 401(k) Savings plan with generous company matching contributions (up to 6%).

• Voya Retirement Plan, an employer-paid cash balance retirement plan (4%).

• Tuition reimbursement up to $5,250 per year.

• Paid time off, including 20 days of PTO, nine paid company holidays, and a flexible Diversity Celebration Day.

• Paid volunteer time of 40 hours per calendar year.

• Remote work arrangement available.

• Reasonable accommodations provided for qualified individuals with disabilities.