AVP Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the downstream commercialization strategy for Baylor Genetics' product lineup.

• Create go-to-market strategies that identify target customers, outline value propositions, establish positioning, and prioritize commercialization and adoption plans.

• Convert product strategy into practical commercial plans that expedite market adoption.

• Collaborate with Product Management to ensure alignment of commercialization strategies with product roadmaps and customer requirements.

• Formulate commercialization strategies that enhance product adoption, utilization, customer retention, and portfolio growth.

• Oversee Baylor Genetics' product positioning and messaging framework.

• Craft unique value propositions that articulate clinical, operational, and economic benefits.

• Transform intricate scientific and technical capabilities into persuasive messaging aimed at customers.

• Guarantee consistency in product messaging across sales enablement, marketing campaigns, digital content, events, and customer interactions.

• Manage Baylor Genetics' enterprise sales enablement strategy.

• Direct the creation of commercial readiness programs that support new product launches, strategic initiatives, and ongoing portfolio expansion.

• Collaborate with Sales Leadership to design onboarding, field training, certification, and continuous education programs.

• Assess competitive trends, account expansion possibilities, share of wallet, and customer insights to pinpoint commercial prospects and risks.

• Track portfolio performance across products, customer segments, and strategic accounts to uncover opportunities for enhanced adoption and growth.

• Lead downstream commercialization planning for new product introductions, portfolio expansions, and strategic initiatives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is mandatory.

• A minimum of 12 years of experience in product marketing, go-to-market strategy, or commercial roles.

• Demonstrated expertise in leading downstream product marketing and executing go-to-market strategies.

• Strong history of enhancing sales effectiveness, increasing market share, and improving competitive performance.

• Experience managing sales enablement systems and commercial execution strategies.

• Proven track record in leading win/loss analysis and competitive intelligence initiatives.

• Ability to influence cross-functional teams and senior leadership effectively.

• Experience in the healthcare, biotech, diagnostics, or life sciences sectors is preferred.

• MBA or advanced degree is preferred.

🏝️ Benefits

• Health insurance

• Retirement plans